If there’s one thing that we’re not short of in this digital age, it’s marketing tactics. You can reach out via PPC advertising, mobile, social media, email, and so on. There are a lot of choices, and every day, a new expert pops up with the latest fad.Trying to keep up can be exhausting, and … Continue reading How to Boost Your Email Open Rate
21 Key Performance Indicators Nonprofit Management Needs to Track
When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing. But sometimes, it can be tough to figure out exactly what measurements your organization needs in order to identify where your … Continue reading 21 Key Performance Indicators Nonprofit Management Needs to Track
“Waiting for Bono”
In the late 80s hit "Where the streets have no name" by U2, Bono doesn't start to sing for nearly two minutes... In 2017, the typical song intro is 10 seconds. In this fun blog, Richard Sved discusses the lessons we can learn from music intros when preparing our case for support elevator pitches.https://www.3rdsectormissioncontrol.co.uk/charities-attention-span/
The lure of celebrity
Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, … Continue reading The lure of celebrity
CASE-Ross Support of Education Survey, United Kingdom and Ireland 2020
And we are off! The CASE-Ross survey for 2018-19 has been released. Continuing on from last year's popular posting, here is the latest report as published by CASE. Following three years of hovering around the £1bn mark, in 2018-19 participating institutions’ new funds secured leapt to a total of £1.3bn secured. And for the first … Continue reading CASE-Ross Support of Education Survey, United Kingdom and Ireland 2020
Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects
Change can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the pressure builds, the balance shifts, and the old walls that held … Continue reading Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects
9 Free Marketing Strategy Templates
A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results.Strategy templates are a great way to capture and communicate what … Continue reading 9 Free Marketing Strategy Templates
Our World in Data
Poverty, disease, hunger, climate change, war, existential risks, and inequality: The world faces many great and terrifying problems. It is these large problems that our work at Our World in Data focuses on. Thanks to the work of thousands of researchers around the world who dedicate their lives to it, we often have a good … Continue reading Our World in Data
Fundraising Copywriting Checker
Getting fundraising copy right is hard. But, it shouldn't be as hard as it is. This great copywriting app is by the clever people at hubbub and will analyse your case for support text to see how readable it is. It highlights complex sentences so that you can shorten them. It highlights complex words where … Continue reading Fundraising Copywriting Checker
Ask gently
How do we decide whether it’s right to ask for donations right now?Maybe we look to the past...The impact of the economic crash has been cited as evidence that we should keep on asking.But Covid is different. Never have so many people been affected to such an extent, so quickly, across all sectors and in … Continue reading Ask gently
Propper Fundraising 