You’re Worth the Investment: How to Advocate for Your Professional Development

In this original blog, Ashley Gatewood, Communication and Marketing Director at CFRE International, explains the importance of investing in training. When employers need to trim a budget line item in leaner times, professional development frequently gets the first cut of the ax. It feels quite ironic, doesn’t it? If your organisation needs to succeed against … Continue reading You’re Worth the Investment: How to Advocate for Your Professional Development

How Jargon Destroys Nonprofit Fundraising & Marketing

Why would you ever use jargon if you wanted to truly communicate with someone? Just check out the definition: “language used by a particular group of people, especially in their work, and which most other people do not understand” — Cambridge dictionary. When you talk to people in words they don’t understand, really, what’s the … Continue reading How Jargon Destroys Nonprofit Fundraising & Marketing

As your team gets bigger your leadership style has to adapt

As Development and Fundraising teams become more successful, many are lucky enough to start growing their teams. However, there are hidden consequences to an expanding team. What lessons can leaders learn to prepare? When Julie Zhuo, Facebook’s vice president of design, first began managing a team, it consisted of just a handful of people. When … Continue reading As your team gets bigger your leadership style has to adapt

How I Learned to Stop Worrying and Love Development Content: Five ways to reframe your donor stories

Higher education and nonprofit communications teams tend to turn their noses up at donor profiles. Their reaction isn’t unfounded; college alumni magazine readership surveys, for one, consistently show that donor profiles and gift announcements rank last in interest among types of content in these publications. After working for more than a decade on both sides … Continue reading How I Learned to Stop Worrying and Love Development Content: Five ways to reframe your donor stories

Maximize Your Donations During the Last Week of the Year

If you only looked at how nonprofits spend most of their efforts during year-end fundraising season, you might think that Giving Tuesday is the most important giving day of the year.However, the data tells a different story. Giving Tuesday brings in 4.3% of online year-end revenue.December 31st brings in 15.5% of online year-end revenue.The last week of the year as … Continue reading Maximize Your Donations During the Last Week of the Year