Now in its fifth year, the Charity Digital Skills Report is an annual barometer of digital skills, attitudes and support needs across the sector. The report tracks how these have changed year on year and analyses how other key building blocks for digital change are progressing, including understanding user needs, leadership, strategy and governance. The … Continue reading 60% of charities now have a digital strategy
Whether you are working for a school, university, college or are outside the world of education: when creating a Regular Giving programme, there tend to be a number of pillars. Telephone campaigns, mass mail appeals and more bespoke approaches usually end up being core parts of your programme. Of course this depends on the data … Continue reading Educational fundraising: how to structure your Regular Giving year
Every organisation wants to design digital solutions with a rich user experience. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems … Continue reading How to design kick-ass pages and products by simply asking some questions
The ICO says public sector organisations can send ‘promotional’ messages which would not be classed as direct marketing, if they are necessary for a public task or function. This is significant. ‘Promotional’ messages have always been considered as ‘direct marketing’ before, regardless of whether they are sent by commercial companies, not-for-profits or the public sector. It … Continue reading Most public sector messages are not direct marketing
With more than a trillion dollars flowing in 2017 from donors and government agencies to grantees in the United States alone, online thieves have discovered fertile hunting ground. Cyberattacks have only gotten more clever, and the stakes higher. To thwart hackers, organizations in the philanthropy space need to focus on both common security practices and … Continue reading Philanthropy and Cyber-Security
Donor retention was 45.5% at the end of 2017, which is not an inspiring number. So, why should my organization be focused on donor retention? One major reason is financial – it costs less to motivate an existing donor to donate again, versus attracting new donors. In addition, you already know that they believe in … Continue reading Does Your Nonprofit Need a New Donor Retention Strategy?
The hero image trend in web design is still going strong. Don’t believe us? Just take a look at the top-half of this page. How a website is designed directly influences how a user feels about the brand behind the site. Using a hero image on your site can help to establish trust among new … Continue reading 20 conversion-boosting hero image website examples
It is often difficult to find similarities between philanthropy and the commercial world (asking for a donation is not the same thing as sales). One area where commonality can be found is the drive for change. The impact of fundraising drives change within your organisation, your community and maybe even the world. Driving change is … Continue reading Leadership and the art of plate spinning
Want to know who’s cooler at using technology to raise money than your average well-funded university or nonprofit? Malala, that’s who. Also, the United Way. The Count Basie Center for the Arts, Wake Forest University, Cushing Academy, and 200+ other nonprofits that have signed up with The Giving Block to accept cryptocurrencies. “Oh, cryptocurrency. Pfft!” you might be thinking. … Continue reading Is your nonprofit missing out on a huge crypto-tunity?
We all have something in common – we don’t want to be bored. A common thread among all nonprofits is that they need to raise money in order to do their good work. Now, combine that with the above fact about not wanting to be bored and gamification websites for nonprofit fundraising was born. Gamification … Continue reading Gamification Websites for Nonprofit Fundraising