A time of crisis isn’t the time to ask what alumni can do for you. It’s time to support and connect with your community. David Jenkins shares some innovative ideas designed to stimulate your thinking during difficult times. https://www.socius.ch/post/staying-engaged-during-covid-19Read More Staying Engaged During COVID-19
In this post, Adrian Salmon conveys how to analyse your regular giving programme to assess whether to continue during a time of crisis. https://www.grenzebachglier.com/2020/03/24/covid-19-and-annual-giving-7-keys-to-continuity/Read More COVID-19 and annual giving: 7 keys to continuity
A fundraising campaign can be an emotional rollercoaster, with the initial highs of launching your challenge and getting a flurry of donations often followed by lows as the money coming in slows. What can a fundraiser do to prepare for the ups and downs? Dr Beth Breeze, director of the University of Kent’s Centre for Philanthropy […]Read More Understanding the emotional journey of fundraising
Are you ever asked why you are fundraising? Some of the responses I’ve come across include “surely the problem will sort itself out”, “someone else should be paying for it” or “you must have enough money already”? When you come across experiences like these shared by Emily Beater and Aswathy Mohanaprakas and you know that […]Read More Pregnant at Oxford University: Juggling motherhood with studying
Do you want better results from social media? If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy. Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social […]Read More How to Perform a Detailed Analysis of Your Social Media Competitors
In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your charity’s brand and reputation. However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner. Inbound marketing is simply a marketing method based on […]Read More Where Your Inbound Marketing Budget Really Goes
Do you want to grow planned giving? Do you have a shrinking annual fund? Is your fundraising campaign stalled? Graham Pelton explain how you can look at what your data is telling you. If you are willing to transform the way you fundraise, data-driven strategies will yield better decisions, improve performance, and accelerate your growth. […]Read More Your data tells a story: Are you listening?
Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a trip to the movies, to listening to your friend recount what they did last weekend, human beings love to be enthralled by stories. Throughout history, […]Read More The Science Behind Storytelling and How To Use The Pixar Framework
There is little doubt that philanthropy supports student success. Just don’t ask how many students receive meaningful supports thanks to donors, or how donations correlate to increases in student retention. The way universities usually silo their data, those questions are nearly impossible to answer. We ought to have answers. Reporting income raised is not the […]Read More How do we know philanthropy helps students succeed?
The headlines about universities over the last year have been tough to read. They reveal a sad truth. That the higher education sector, for all its strengths, has lost its ability to tell a coherent story about itself. The sector and its leadership are now suffering a collective crisis of moral authority, a crisis of […]Read More The Enemy Within – why the narrative about universities and students went so wrong