The Enemy Within – why the narrative about universities and students went so wrong

The headlines about universities over the last year have been tough to read. They reveal a sad truth. That the higher education sector, for all its strengths, has lost its ability to tell a coherent story about itself. The sector and its leadership are now suffering a collective crisis of moral authority, a crisis of […]

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The fundraising paradox

If Our Donors Aren’t Listening, Are We Really Communicating? With the relative ease and low-cost of online communication, many nonprofits have more messages directed at prospects and donors than ever before. But it is generally estimated that donors and prospects see more than 5,000 marketing messages a day: “Buy this soft drink. These are the […]

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12 Online Fundraising Ideas

One of the challenges that nonprofits face when fundraising is finding unique ways to connect to donors and inspire giving. While simply asking can accomplish much, making donating fun does a lot more. Coming up with fundraising ideas isn’t always easy. So here is Michelle Frechettee with a dozen ideas to consider to help grow […]

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Alumni Relations Forecast 2020: Relevance Rules

The alumni relations field today is in a good place: institutions have never been so consistently strategic, outcomes-based and intentional in their approach to alumni engagement. A growing business-oriented discipline toward strategy and programming has contributed to the rise in the stature of alumni relations as a more vital and respected institutional asset. Alumni professionals […]

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Why sincere is better than clever

In this brilliant blog, Mary Cahalane shares mistakes she made early on in her career and what she learnt from them. Mary closes her blog with this brilliant quote, which I absolutely love…: “Writing to your donors isn’t about you or your organization. Writing to your donors is about your donors. “Give them a problem […]

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The Twelve Appeals of the Year

This blog by Mark Phillips from Bullfrog Fundraising Limited was written just before Christmas but holds up just as well as we return to work in 2020 – an excellent time for a little retrospection. What are we proud of? What’s great? What (or who) has been a right pain? And how’s the fundraising profession […]

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Disrupting the Case for Support

A Case for Support is an oft-used tool in fundraising to set out your stall; its purpose to communicate the ‘Why’ of your campaign. It’s a working document designed as a group/workshop exercise to provoke discussion, tease out the campaign’s identity and find its most compelling elements. It constantly evolves and very, very rarely ever […]

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