Meet the people – a lesson in asking the public the right question…

Understanding public opinion is always worthwhile but can be fraught with danger. David Kernohan examines the unexpected policy impact of a recent poll and discusses why a huge part of the art and science of survey design is choosing the right questions to ask. https://wonkhe.com/meet-the-people-a-lesson-in-asking-the-public-the-right-question/

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Seven Principles of Proofreading Documents for Nonprofit Fundraisers

Competition means you cannot afford to send important emails with typos, upload documents with errors, or publish pages on your website that are sloppy. You want your organization’s reputation to be as clean as possible. Proofreading may seem straightforward, but in practice it often takes more discipline than we realize. You will need willpower to […]

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The lure of celebrity

Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, […]

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Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects

Change can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the pressure builds, the balance shifts, and the old walls that held […]

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