Is your nonprofit missing out on a huge crypto-tunity?

Want to know who’s cooler at using technology to raise money than your average well-funded university or nonprofit? Malala, that’s who. Also, the United Way. The Count Basie Center for the Arts, Wake Forest University, Cushing Academy, and 200+ other nonprofits that have signed up with The Giving Block to accept cryptocurrencies. “Oh, cryptocurrency. Pfft!” you might be thinking. … Continue reading Is your nonprofit missing out on a huge crypto-tunity?

Customers generally don’t care about your story; they care about their own storybrand

‘Building a Storybrand’ – This is not a book about telling your company’s story. A book like that would be a waste of time. Customers don’t generally care about your story; they care about their own.’ Such was the overarching message of the Lucidity Business Book Club’s book of choice for the June meeting as … Continue reading Customers generally don’t care about your story; they care about their own storybrand

On the Road to Better Donor Communication

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. There has been some conflict about donor-centered vs community-centered, and Ann Green thinks we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them. This … Continue reading On the Road to Better Donor Communication