Becoming a data-driven fundraising organisation isn’t as simple as amassing loads of data. If it were, more charities would already be reaping the rewards.
A bald allusion to the Rime of the Ancient Mariner comes to mind, “Data, data everywhere, but not a drop to use.” Which data should we collect? Which department “owns” the data? How do we design the right architecture for securing the data and making it readily available? How do we change our culture so that our business leaders start making decisions based on the data?
What follows are some valuable ideas, culled by Martha Heller from conversations she had with four CIOs, that will prove valuable to your own data strategy.