Business partners overloaded with data? Reshape Insights and Analytics for Sensemaking!

Business and marketing leaders are continuing to invest in data programmes because they recognize the tremendous power of data. Insights and Analytics leaders have always known about the power of data, but now the secret’s out. Data is not just for researchers and analysts to dig around in anymore – it’s for everyone! Businesses are […]

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Wealth and COVID-19

On 15th June 2020, I took part in the first PyroTalks NanoConference and presented ResourceRush – a six minute run through resources to help you through the current pandemic. Here is part 3 of the key resources shared. The COVID-19 pandemic has had a major impact on wealth across the world. The Wealth Report by […]

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21 Key Performance Indicators Nonprofit Management Needs to Track

When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing. But sometimes, it can be tough to figure out exactly what measurements your organization needs in order to identify where your […]

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The lure of celebrity

Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, […]

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