Disrupting the Case for Support

A Case for Support is an oft-used tool in fundraising to set out your stall; its purpose to communicate the ‘Why’ of your campaign. It’s a working document designed as a group/workshop exercise to provoke discussion, tease out the campaign’s identity and find its most compelling elements. It constantly evolves and very, very rarely ever […]

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4 Steps to Strategic Communications

Picture this: a wealthy donor opens up the daily newspaper at her kitchen table and sees a heart-warming story about a school-age child benefiting from your nonprofit’s services. On her drive to work, she hears your executive director interviewed on morning news radio. Before an afternoon meeting, the same donor scans her Instagram and Facebook […]

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