We all want to be understood

Your donors want to feel understood. Especially now. Coronavirus has been here for several months now. And it feels like years, doesn’t it? Even after months of this, many of us are still feeling uncertain, afraid, and out of control. The whole situation, from medical concerns to financial worries, seems so huge. It’s hard to […]

10 Tips for Writing Awesome Fundraising Email

Writing fundraising email copy requires a lot of thought. It’s no surprise that people find it difficult to write until they’ve done it for some time. So, how can you motivate a stranger to make donations for your cause in just an email? And how do you make your email stand apart from the many, […]

How to Conduct Meaningful Virtual Visits and Asks

The reemergence of another wave of COVID-19 and additional stay-at-home recommendations signify the ongoing importance of productive virtual donor visits. Unlike in-person visits, virtual visits require additional preparation and thoughtfulness to truly replicate the in-person experience. Despite the extra preparation, virtual meetings save organizations a lot of time and money. Just think about how many […]

Not All Billionaire Philanthropists Are Created Equal

Last year, the global billionaire population increased by 8.5 percent to 2,825 individuals, with North America and Asia seeing the strongest growth in both number of billionaires and collective net worth; however, not all billionaires are created equal, and even the 1 percent have been significantly impacted by the fallout from COVID-19. According to the […]

From beggars to buskers: what can modern charities learn from street artists?

Walking past a beggar can be a deeply uncomfortable experience. Clocking the beggar from afar, most of us immediately start to play arguments in our minds: to give or not to give? As we reach the beggar, we steel ourselves for the ask – ‘spare any change guv?’ – and we are forced to confront […]

The 4 biggest risks to campaign success

Fundraising campaigns rely on many factors to achieve success. But high-impact campaigns all have one thing in common – the institution has given time and consideration to a thorough campaign risk assessment, identifying and mitigating areas of weakness. Susie Hills discusses the four biggest risks to the success of your campaign: https://www.halpinpartnership.com/debate/4-biggest-risks-campaign-success

“How much will you raise?” The importance of benchmarking and Return on Investment fundraising data

“How much should we be raising for our investment in fundraising?” is a question that is asked very frequently. The answer can be very complicated. But it’s an important question that needs answering, of course and there’s not been enough good data to help fundraisers and charity decision makers (senior managers) to work out which areas […]

Donor Thank You Down and Dirty

No doubt you know the donor thank you is important. You may not fully grasp how important. Gratitude kick starts the process of building relationships and establishes trust. And trust, of course, is the foundation of all lasting relationships. If you want more than one-time transactions, you absolutely must master the power of thank you. […]

The Ladder of Fundraising Effectiveness

As one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his knowledge in his books. Redmond’s Ladder of Effectiveness is a simple approach to segmentation where the methods most likely to work for a given set of segments are applied in an order where they reinforce each other. What […]

Myth Busting: Trust in Charities is NOT Declining

“The Edelman Trust Barometer, an annual study looking into how public trust has changed across the world, found that confidence in the government, nonprofits, the media, and business has collapsed.” All it takes is a single bar chart showing trust going down and our brains move into hyper-speed to support this emerging story. Scandals, abuse of […]