Helpful advice for aspiring writers of all ages

“Write something good, and feel good about writing it.” That sentence is from award-winning writer Jacqueline Woodson in response to the question “What’s the goal of writing when you’re 15?” Being a writer is all about expressing your unique perspective with feeling and originality, not about having a huge vocabulary or getting published, says author […]

5 Email Marketing Sequences You Should Set Up For Your Nonprofit

One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails’ timing and content. A surefire way to power up your email marketing is to […]

How to come up with more brilliant ideas

In this article, Richard Branson sits down and chats to Adam Grant, author of the book Originals. Originals is all about how we can become more successful in championing our best ideas. While a great idea is a great start, Adam says it’s what you do next that really counts. How can we all recognise […]

Landmark ruling eases telemarketing laws for Dutch charities

On 26 January 2021, the Dutch government unanimously approved two amendments to the proposed Telecommunications Act, softening the rules for charities in contrast with legislation for businesses. The former proposal for the Dutch Telecommunications Act restricted organisations from contacting individuals who have not opted in for marketing calls unless they have a financial relationship as customers or, in the […]

Olive Cooke: Five Years On – How far have we come?

It has been five and a half years since the tragic death of Olive Cooke. Most fundraisers will remember the media furore that erupted in the months immediately following her death, when it was revealed she had been receiving close on 3000 mailings from charities in the course of a typical year. Family and friends […]

Data insight made easy: using RFM scoring to find great prospects

As fundraisers, when we think about data analysis today, we’re likely to drift into the world of complex modeling practices that predict what donors are most likely to give based on a wide variety of factors. Go to any conference and you’re bound to hear about the wonder of Big Data. But if you work […]

We all want to be understood

Your donors want to feel understood. Especially now. Coronavirus has been here for several months now. And it feels like years, doesn’t it? Even after months of this, many of us are still feeling uncertain, afraid, and out of control. The whole situation, from medical concerns to financial worries, seems so huge. It’s hard to […]

10 Tips for Writing Awesome Fundraising Email

Writing fundraising email copy requires a lot of thought. It’s no surprise that people find it difficult to write until they’ve done it for some time. So, how can you motivate a stranger to make donations for your cause in just an email? And how do you make your email stand apart from the many, […]

2019 Global NGO Technology Report

The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communications, online fundraising tools, social media, mobile technology, and productivity software. […]

Visualizations That Really Work

Not long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the most part, it benefited design- and data-minded managers who made a deliberate decision to invest in acquiring it. That’s changed. Now visual communication is a must-have skill for all managers, because more and more often, it’s the […]