Your donors want to feel understood. Especially now. Coronavirus has been here for several months now. And it feels like years, doesn’t it? Even after months of this, many of us are still feeling uncertain, afraid, and out of control. The whole situation, from medical concerns to financial worries, seems so huge. It’s hard to […]
Read More We all want to be understoodWriting fundraising email copy requires a lot of thought. It’s no surprise that people find it difficult to write until they’ve done it for some time. So, how can you motivate a stranger to make donations for your cause in just an email? And how do you make your email stand apart from the many, […]
Read More 10 Tips for Writing Awesome Fundraising EmailThe Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communications, online fundraising tools, social media, mobile technology, and productivity software. […]
Read More 2019 Global NGO Technology ReportNot long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the most part, it benefited design- and data-minded managers who made a deliberate decision to invest in acquiring it. That’s changed. Now visual communication is a must-have skill for all managers, because more and more often, it’s the […]
Read More Visualizations That Really WorkNo doubt you know the donor thank you is important. You may not fully grasp how important. Gratitude kick starts the process of building relationships and establishes trust. And trust, of course, is the foundation of all lasting relationships. If you want more than one-time transactions, you absolutely must master the power of thank you. […]
Read More Donor Thank You Down and DirtyAs one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his knowledge in his books. Redmond’s Ladder of Effectiveness is a simple approach to segmentation where the methods most likely to work for a given set of segments are applied in an order where they reinforce each other. What […]
Read More The Ladder of Fundraising EffectivenessLooking for the latest charity giving stats and trends? NP Source has got you covered with stats on charitable, online, social, mobile and email giving, including: In 2017, the largest source of charitable giving came from individuals at $281.86 billion, or 72% of total giving; followed by foundations ($58.28 billion/15%), bequests ($30.36 billion/8%), and corporations […]
Read More The Ultimate List Of Charitable Giving StatisticsWill Valverde wants to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever. You can spend 30 minutes to increase revenue or actions driven by your very best-performing messages by 50-100% just by following this handy tip. https://www.mrss.com/lab/what-bill-murray-can-teach-you-about-email-marketing-7/
Read More What Bill Murray can teach you about email marketingBeing a writer is all about expressing your unique perspective with feeling and originality, not about having a huge vocabulary or getting published, says author Jacqueline Woodson. Although not directly related to fundraising, Jacqueline’s advise is very helpful when writing any type of content, including fundraising literature. In this article from TED, she shares a […]
Read More Helpful advice for aspiring writers of all agesCompetition means you cannot afford to send important emails with typos, upload documents with errors, or publish pages on your website that are sloppy. You want your organization’s reputation to be as clean as possible. Proofreading may seem straightforward, but in practice it often takes more discipline than we realize. You will need willpower to […]
Read More Seven Principles of Proofreading Documents for Nonprofit Fundraisers
