Seven Principles of Proofreading Documents for Nonprofit Fundraisers

Competition means you cannot afford to send important emails with typos, upload documents with errors, or publish pages on your website that are sloppy. You want your organization’s reputation to be as clean as possible. Proofreading may seem straightforward, but in practice it often takes more discipline than we realize. You will need willpower to […]

10 Ways to Make Your Nonprofit’s Fundraising More Social

Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It can help you reach a younger audience but also […]

How to Boost Your Email Open Rate

If there’s one thing that we’re not short of in this digital age, it’s marketing tactics. You can reach out via PPC advertising, mobile, social media, email, and so on. There are a lot of choices, and every day, a new expert pops up with the latest fad. Trying to keep up can be exhausting, […]

21 Key Performance Indicators Nonprofit Management Needs to Track

When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing. But sometimes, it can be tough to figure out exactly what measurements your organization needs in order to identify where your […]

“Waiting for Bono”

In the late 80s hit “Where the streets have no name” by U2, Bono doesn’t start to sing for nearly two minutes… In 2017, the typical song intro is 10 seconds. In this fun blog, Richard Sved discusses the lessons we can learn from music intros when preparing our case for support elevator pitches. https://www.3rdsectormissioncontrol.co.uk/charities-attention-span/

The lure of celebrity

Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, […]

CASE-Ross Support of Education Survey, United Kingdom and Ireland

And we are off! The CASE-Ross survey for 2018-19 has been released. Continuing on from last year’s popular posting, here is the latest report as published by CASE. Following three years of hovering around the £1bn mark, in 2018-19 participating institutions’ new funds secured leapt to a total of £1.3bn secured. And for the first […]

Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects

Change can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the pressure builds, the balance shifts, and the old walls that held […]

9 Free Marketing Strategy Templates

A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results. Strategy templates are a great way to capture and communicate […]

Our World in Data

Poverty, disease, hunger, climate change, war, existential risks, and inequality: The world faces many great and terrifying problems. It is these large problems that our work at Our World in Data focuses on. Thanks to the work of thousands of researchers around the world who dedicate their lives to it, we often have a good […]