On the Road to Better Donor Communication

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. There has been some conflict about donor-centered vs community-centered, and Ann Green thinks we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them. This […]

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Cat People and Dog People

Are you a cat person or a dog person?  The answer to that might impact your choice of a (potential) mate. The experiment on an online dating site randomized the same male in two different photos, one holding a cat, one not.  Women then “swiped” to show interest.  The guy with the cat was considered […]

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Inclusive communications in the fundraising and philanthropy sectors

Generations of fundraisers and NGOs have been conditioned to a very insidious formula for the way we fundraise. This formula has evolved, it has mutated, but it is still very much alive. Essentially, this formula rests on humanising the donor, and then predominantly the white donor, and on dehumanising the predominantly non-white beneficiaries and more […]

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“Othering” Language akin to Poverty Porn: Is Your Nonprofit Guilty?

“Poverty porn” refers to the use of pictures, video, the written word, and other forms of communication to present participant stories through a victimizing lens. These elicit feelings of pity and motivate donors to give. These media show helpless, passive victims just waiting for someone to rescue them. While dehumanizing language may bring in funding, […]

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