Go on Twitter and search up the #GivingTuesday hashtag and you’ll find a never-ending torrent of tweets by non-profits trying to get the attention of digital passersby.

Given how jam-packed the market is, and how short peoples’ attention spans are on Twitter, if there’s anything a non-profit can do to get even ONE like, or ONE re-tweet, or ONE reply on their #GivingTuesday tweets, shouldn’t they learn what that is?

In this blog, Matt Dubins turns #GivingTuesday tweets into data to figure out the answer to a simple question: Which #GivingTuesday tweets got liked/re-tweeted, and which didn’t?

In addition to doing some basic analysis on the tweets, Matt also ran sentiment analysis to get further clues on which Tweets worked and which didn’t.


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