The California Consumer Privacy Act could have more repercussions on U.S. companies than the European Union’s General Data Protection Regulation (GDPR) that went into effect in 2018. The California law doesn’t have some of GDPR’s most onerous requirements, such as the narrow 72-hour window in which a company must report a breach. In other respects, however, it goes even farther.
The California Consumer Privacy Act (CCPA) takes a broader view than the GDPR of what constitutes private data. The challenge for security, then, is to locate and secure that private data.
CSO, which serves enterprise security decision-makers and users with the critical information they need to stay ahead of evolving threats and defend against criminal cyberattacks, shares an excellent guide on what CCPA means to you.
On January 1 2020, a landmark new data law comes into effect, subjecting U.S. businesses to a sea change of privacy regulations. After that date, Americans will be able to demand that charities disclose what personal data they have collected about them, and also ask them to delete that data. The California Consumer Protection Act (CCPA) will severely impact tech giants like Google and Facebook, as well as retailers like Macy’s and Walmart.
This heralds the end of an era in which the U.S. defied a shift in global privacy norms, and allowed American companies to commodify consumer data.
There remains, however, considerable confusion over how the law will be enforced, and how much of a burden it will be to U.S. companies. What follows is Forbes’ plain English explanation of the law, the politics surrounding it, and how it will affect businesses and consumers.
Fundraising charities rely on information about their supporters to survive; such as names and addresses, financial information and other private data. Information such as this will always be integral to the fundraising process, and the storage and safety of this information will be too.
GDPR’s rules around proving consent necessitate new processes at the back and front ends of data collection – and it’s going to be hard work. The fundraising sector has a lot of fundamental changes to make in a short amount of time.
Jenny Daw, editor of The Fundraiser, wonders that with so much to learn and do, there may well be a need for organisations to take on new talent and skills to push these changes through.
Ivan Wainewright acknowledges that buying a new CRM system or fundraising database is a daunting challenge for most charities and not-for-profit organisations, so he has written this book to feature issues that smaller not-for-profit organisations need to consider and be aware of.
This free book has been written for people whose day job is not the procurement or implementation of new databases, so it’s extremely helpful for any fundraiser thinking about stepping outside of their comfort zone.
At the end of 2016, when the ICO fined several charities for breaching the Data Protection Act 1998, Ian MacQuillin, wrote a fascinating philosophical piece on how charities are perceived by different types of people.
Even though this feels like a long time ago, it’s still as relevant today as it was back then. Whenever you feel that GDPR and data protection are not your friend, have a read of this.
The Guidance prepared by the Data Protection Network is a practical tool aimed at helping commercial and not-for-profit organisations to assess whether or not they can rely on Legitimate Interests as a lawful basis for processing personal data under the GDPR.
The Guidance covers:
- Understanding what Legitimate Interests are
- Identifying areas of processing where Legitimate Interests may apply
- The Legitimate Interests Assessment (LIA) – the 3 stage test
- Transparency and the consumer
Adrian Beney is back with an update on CASE’s work on providing guidance for charities for adopting GDPR best practise.
This document lays out in detail and with great clarity the circumstances under which these activities, regarded in recent years by some at the Information Commissioner’s Office as very controversial, can be carried out lawfully.
Follow the link below for full details.
Data governance is needed to ensure your organisation can consume data which has integrity and quality.
But how do you focus your efforts so that your governance programme can deliver the results needed?
Toochukwu Philip Ibegbu MBA shares with us how he was able to successfully launch data governance initiatives that made the most impact.
Reinier Spruit discusses how we’re in the relationship building business and how we need to measure and register every response.
Ironically, we must quantify the relations with our donors, so we can improve the quality of the contact we have with them.
There are a ton of metrics we can track, and should track, like email open rates, sign-up rates per hour, one-off cash donations and appeal response rates. But there are 5 that are simply much more important. Mainly because they are the building blocks for making sensible decisions for the longer term.
I call them the Big Five. The Big Five are Volume, Expenditure, Income, Retention and Return on Investment.
Find out more by clicking the link below:
In this technical blog, Suresh Kumar Gorakala explains how to turn written comments into descriptive sentiment. This is extremely helpful when trying to categorise, segment and understand your audiences better.
This example focuses on Twitter comments, but this technique can be applied to any text field, including telephone call notes and emails.
Manually creating reports using Excel can be overwhelming to meet the organisational expectations for quality, insights, and velocity.
Many business intelligence tools exist: Tableau, Microsoft Power BI, Looker, Amazon QuickSight, Google Data Studio. However, moving from Excel to one of these tools can be more difficult than anticipated.
This blog by Thomas Spicer provides tips to help you create a methodology and a process that will help you find success with your new tool as you transition from Excel to a new analytics model.
Many smaller fundraising and non-profit teams can’t make the investment to fully utilise analytics.
In this blog, the great Peter Wylie uses data from two schools to demonstrate how to build a very simple predictive score using nothing but Excel.
If you’re struggling to adopt predictive analytics, this guide provides guidance on the initial steps to take to create nine segments based on capacity and propensity.
So, data analytics can help us to predict the future and find loads of people who will donate to our cause? Well, yes and no. But it’s a bit of a journey.
In this article, Thomas Maydon explains the four different types of data analytics:
Follow the link below for more:
This article by Becky Slack first appeared in the Guardian some time ago, but it’s still a great starting point for those interested in understanding how analytics can drive insight and aid decision making in non-profits.
Don’t be put off by data. It’s all about understanding your audiences. This guide contains some straight forward steps to get you started.
Although there is still no confirmed date when the new e-privacy regulation will be released, here is some excellent guidance on how the Privacy and Electronic Communications Regulations (PECR) combines with GDPR to give more power to consumers.
Adrian Beney has a wonderful grasp of GDPR, particularly around the pros and cons on using consent and legitimate interests by charities.
This guide of his provides the perfect introduction to GDPR and how it impacts communication, prospect research and fundraising. A reassuring read to those old and new to the profession.
Key performance indicators can help to give you an accurate picture of your fundraising effectiveness. By measuring carefully chosen metrics you can determine your financial success.
In this introductory guide, J.A.J. Aaronson explains the most important metrics to measure regularly.
It’s not often that you get an award-winning prospect researcher share their experiences and tips on how to run a successful research operation. Jason J Briggs provides 10 excellently detailed tips, including data-led decision making and those elusive prospect research KPIs.
This is a must read.
Joei Chan describes in detail how you can give your social media strategy an added boost with some simple data metrics.