Meet the people – a lesson in asking the public the right question…

Understanding public opinion is always worthwhile but can be fraught with danger. David Kernohan examines the unexpected policy impact of a recent poll and discusses why a huge part of the art and science of survey design is choosing the right questions to ask. https://wonkhe.com/meet-the-people-a-lesson-in-asking-the-public-the-right-question/

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The science of influencing people: six ways to win an argument

Psychological studies show that people fail to notice the logical fallacies in an argument if the conclusion supports their viewpoint; if they are shown contrary evidence, however, they will be far more critical of the tiniest hole in the argument. This phenomenon is known as “motivated reasoning”. A high standard of education doesn’t necessarily protect […]

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Business partners overloaded with data? Reshape Insights and Analytics for Sensemaking!

Business and marketing leaders are continuing to invest in data programmes because they recognize the tremendous power of data. Insights and Analytics leaders have always known about the power of data, but now the secret’s out. Data is not just for researchers and analysts to dig around in anymore – it’s for everyone! Businesses are […]

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Go Slow To Go Fast

The phrase resonates as a critical tool for project management. It is about client engagement, taking the time to scope projects with transparency – agreeing what isn’t in scope in order to create clarity about what is, minimizing assumptions, creating risk logs with agreed mitigation and contingency factors, managing performance of a project team. The […]

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Ask gently

How do we decide whether it’s right to ask for donations right now? Maybe we look to the past…The impact of the economic crash has been cited as evidence that we should keep on asking. But Covid is different. Never have so many people been affected to such an extent, so quickly, across all sectors […]

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