Donor Retention Strategies: From CRMs to Annual Reports

Whatever you do, don’t stop fundraising during these difficult times. While this fundraising may look different, it should never cease entirely. You need revenue to keep your organization alive amidst a shifting economy.  Your nonprofit should aim to be above average in your donor retention now so when the pandemic ends, you’ll have developed these relationships and have an […]

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21 Key Performance Indicators Nonprofit Management Needs to Track

When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing. But sometimes, it can be tough to figure out exactly what measurements your organization needs in order to identify where your […]

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Why sincere is better than clever

In this brilliant blog, Mary Cahalane shares mistakes she made early on in her career and what she learnt from them. Mary closes her blog with this brilliant quote, which I absolutely love…: “Writing to your donors isn’t about you or your organization. Writing to your donors is about your donors. “Give them a problem […]

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Retention is the New Acquisition

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, it is often stewardship and retention that fall by the wayside. According to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to […]

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