Whatever you do, don’t stop fundraising during these difficult times. While this fundraising may look different, it should never cease entirely. You need revenue to keep your organization alive amidst a shifting economy. Your nonprofit should aim to be above average in your donor retention now so when the pandemic ends, you’ll have developed these relationships and have an […]Read More Donor Retention Strategies: From CRMs to Annual Reports
When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing. But sometimes, it can be tough to figure out exactly what measurements your organization needs in order to identify where your […]Read More 21 Key Performance Indicators Nonprofit Management Needs to Track
Just because I care about something, and somehow learn you are involved in doing something about that thing, doesn’t mean I’m going to support you financially. Why should I? There are a lot of good causes out there, and making a decision to invest in you is something I need to act on. I’m busy. […]Read More Why Creating Donor Engagement Opportunities Boosts Fundraising
In this brilliant blog, Mary Cahalane shares mistakes she made early on in her career and what she learnt from them. Mary closes her blog with this brilliant quote, which I absolutely love…: “Writing to your donors isn’t about you or your organization. Writing to your donors is about your donors. “Give them a problem […]Read More Why sincere is better than clever
The fine art of donor communications is a constant topic of study and analysis. But while nonprofits don’t always know what type of communications donors want, common sense would dictate that donors are looking for some kind of feedback about how their money is used. But what kind of contact do they want and how […]Read More What Donors Want When It Comes to Communication
While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, it is often stewardship and retention that fall by the wayside. According to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to […]Read More Retention is the New Acquisition
Retention is one of the Big 5 KPIs to measure, but why is it so important? A 10 percent improvement in attrition can yield up to a 200 percent increase in projected value, as with lower attrition significantly more donors upgrade their giving, give in multiple ways, recommend others, and, ultimately, perhaps, pledge a planned […]Read More Donor Retention: What Do We Know & What Can Nonprofits Do about It?
Reinier Spruit discusses how we’re in the relationship building business and how we need to measure and register every response. Ironically, we must quantify the relations with our donors, so we can improve the quality of the contact we have with them. There are a ton of metrics we can track, and should track, like […]Read More The BIG 5 in fundraising performance metrics