Year-end fundraising season is starting to gear up. However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. Your donors have a lot going on and may put your letter aside to handle later, and then never get to it. Of course, you can also … Continue reading The Importance of Having a Multichannel Fundraising Campaign
Most donors don’t care much about how they’re thanked. That’s not because it doesn’t matter, but because most donors are kind and generous people who just want to be helpful. Let’s take a small step back and consider how donors think about charities. Suppose you just received a gift from a new donor. You might … Continue reading Does your thank you letter really matter?
You’re out making waves in the world: networking with potential clients, donors, business partners, or simply meeting new friends. Nothing makes a person feel valued like you remembering their name. But there’s one problem: just how are you supposed to remember all those names and faces!? Could there really be a version of ‘Future You’ … Continue reading How to remember names – every single time!
Donor retention was 45.5% at the end of 2017, which is not an inspiring number. So, why should my organization be focused on donor retention? One major reason is financial – it costs less to motivate an existing donor to donate again, versus attracting new donors. In addition, you already know that they believe in … Continue reading Does Your Nonprofit Need a New Donor Retention Strategy?
Whatever you do, don’t stop fundraising during these difficult times. While this fundraising may look different, it should never cease entirely. You need revenue to keep your organization alive amidst a shifting economy. Your nonprofit should aim to be above average in your donor retention now so when the pandemic ends, you’ll have developed these relationships and have an … Continue reading Donor Retention Strategies: From CRMs to Annual Reports
When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing. But sometimes, it can be tough to figure out exactly what measurements your organization needs in order to identify where your … Continue reading 21 Key Performance Indicators Nonprofit Management Needs to Track
Just because I care about something, and somehow learn you are involved in doing something about that thing, doesn’t mean I’m going to support you financially. Why should I? There are a lot of good causes out there, and making a decision to invest in you is something I need to act on. I’m busy. … Continue reading Why Creating Donor Engagement Opportunities Boosts Fundraising
In this brilliant blog, Mary Cahalane shares mistakes she made early on in her career and what she learnt from them. Mary closes her blog with this brilliant quote, which I absolutely love...: "Writing to your donors isn’t about you or your organization. Writing to your donors is about your donors. "Give them a problem … Continue reading Why sincere is better than clever
The fine art of donor communications is a constant topic of study and analysis. But while nonprofits don’t always know what type of communications donors want, common sense would dictate that donors are looking for some kind of feedback about how their money is used. But what kind of contact do they want and how … Continue reading What Donors Want When It Comes to Communication
While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, it is often stewardship and retention that fall by the wayside. According to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to … Continue reading Retention is the New Acquisition