The science of influencing people: six ways to win an argument

Psychological studies show that people fail to notice the logical fallacies in an argument if the conclusion supports their viewpoint; if they are shown contrary evidence, however, they will be far more critical of the tiniest hole in the argument. This phenomenon is known as “motivated reasoning”. A high standard of education doesn’t necessarily protect […]

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Seven Principles of Proofreading Documents for Nonprofit Fundraisers

Competition means you cannot afford to send important emails with typos, upload documents with errors, or publish pages on your website that are sloppy. You want your organization’s reputation to be as clean as possible. Proofreading may seem straightforward, but in practice it often takes more discipline than we realize. You will need willpower to […]

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