The Twelve Appeals of the Year

This blog by Mark Phillips from Bullfrog Fundraising Limited was written just before Christmas but holds up just as well as we return to work in 2020 – an excellent time for a little retrospection. What are we proud of? What’s great? What (or who) has been a right pain? And how’s the fundraising profession […]

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Three things I look for in pitches

Richard Branson needs no introduction and there is no doubt that he has heard thousands of pitches. What can fundraisers learn from Richard when it comes to us pitching to wealthy individuals? Richard states: “Throughout my career, I have heard thousands of pitches: formal business sit-downs, opportunist moments in elevators, and some very inventive incidents […]

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Go Fast? Go Alone. Go Far? Go Together: Tools and Thoughts to Gaining Buy-In for Successful Projects

Getting buy-in is imperative to doing our jobs properly, regardless of the function. Buy-in comes in different shapes and sizes, from donors, but also colleagues, senior leadership and the board. In this blog, Lizzi Hollis looks at some of the techniques you can use for gaining buy-in. https://hub.blackbaud.co.uk/blackbaud-europe/go-fast-go-alone-go-far-go-together-tools-and-thoughts-to-gaining-buy-in-for-successful-projects-by-lizzi-hollis

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Disrupting the Case for Support

A Case for Support is an oft-used tool in fundraising to set out your stall; its purpose to communicate the ‘Why’ of your campaign. It’s a working document designed as a group/workshop exercise to provoke discussion, tease out the campaign’s identity and find its most compelling elements. It constantly evolves and very, very rarely ever […]

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Finding Value in the Middle: An Examination of Mid-Level Giving

In recent years, more attention has been paid to the value of mid-level donors. But many mid-level programs still underperform, with fundraisers uncertain about how to engage with these donors. Lawrence Henze, principal consultant at Blackbaud Target Analytics, has over 38 years of development and marketing experience in the nonprofit sector. In his latest white […]

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Should You Include Major Donor Prospects in Your Year-End Appeal?

Here’s the challenge – you’ve developed close, friendly, easy connections with your major gift prospects. You’re investing tons of time with these special major donor prospects — visiting with them, listening to their ideas, sharing your work with them. They are getting high-touch, very personalized treatment all the time, and they’re feeling like insiders at […]

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