The lure of celebrity

Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, […]

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Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects

Change can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the pressure builds, the balance shifts, and the old walls that held […]

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9 Free Marketing Strategy Templates

A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results. Strategy templates are a great way to capture and communicate […]

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500+ Free Infographic Design Templates

Create stunning infographics in a matter of minutes, not hours, with the help of Visme. Choose from hundreds of professionally designed infographic templates or build a custom layout from ready-made content blocks. Make your own professional-looking infographic right in your browser. Share online or download as a high-resolution image or PDF file. No design skills […]

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