Does data really matter? In the increasingly crowded and vital world of fundraising, every interaction counts. Yet, for busy development teams, the shotgun approach of contacting just about anyone connected to your organisation or institution often yields disappointing results. This is where data steps in, transforming the fundraising landscape from a scattershot endeavour into a … Continue reading Turning Blind Calls into Bullseyes: How Data Empowers Fundraisers with Smarter Targeting
‘Dos and Data – how your database can help you make your events even better
Whatever you fundraise for, it’s unlikely that you’ll be able to get away from events. They are a wonderful, personal way to raise awareness of your cause, bring together possible donors, and thanking those who have donated. On the flip side, they’re a lot of work to get right, and sometimes you can be left … Continue reading ‘Dos and Data – how your database can help you make your events even better
Do you like what we do? How can you measure and track engagement using what you already do.
By Adriana Williams Why is engagement important The traditional pyramid, or its inverted “funnel” counterpart, is (in my opinion) the best demonstration of the role that engagement plays in fundraising. Whether at the top or the bottom, the slice named ‘community’ or ‘potential donors’ is certainly where the vast majority of our constituents sit. In … Continue reading Do you like what we do? How can you measure and track engagement using what you already do.
Saying ‘aloe’ to your new community – tricks for a trouble-free transition
Every year educational charities turn students into alumni and add a new cohort of students. Many charities also have regular schedules of welcoming new supporters and managing changing relationships en mass. In this exclusive, original post on Propper Fundraising, Adriana Williams presents an essential guide to managing this data process. Trigger warning: this post is … Continue reading Saying ‘aloe’ to your new community – tricks for a trouble-free transition
How to find your community as an adult — and why it matters
Charities rely on communities to help support their causes and, as social creatures, humans need interpersonal contact to survive. These connections range from your inner circle of family and close friends to the outer rungs of your social network — other pet parents at the dog park, for example — and it’s important to have … Continue reading How to find your community as an adult — and why it matters
Think yourself better: 10 rules of philosophy to live by
From Aristotle to Iris Murdoch: what the greatest minds of the past 2,500 years have to tell us about the good life. Julian Baggini shares 10 top tips on thinking and living well. Thinking well requires adopting the right attitudes and being prepared to nurture effective habits. Without these “intellectual virtues” even the cleverest end … Continue reading Think yourself better: 10 rules of philosophy to live by
Fundraiser turnover problems: The stigmatized story character
Inspirational stories can motivate. But stigmatized stories can cripple. This matters for fundraising because it matters for fundraisers. Few professions suffer more from stigmatized stories than fundraising. Story begins with character. Consider the “fundraiser” character. What is this role? What is this title? Fundraiser. What does that mean? Fund means money. Raiser means one who … Continue reading Fundraiser turnover problems: The stigmatized story character
The why and how of fundraising
In another thoughtful post by Mary Cahalane, she asks "Would you prefer to read a grant proposal or a novel?" When you’re fundraising, it’s really important to understand the difference between the "why" and "how". Many fundraisers are rightly proud of their organization’s work. And they’re especially proud of what sets their organization apart from … Continue reading The why and how of fundraising
Fundraising in 2023 viewed from 2022
Nearly three years after COVID shook up charities and the way we fundraise, what does 2023 look like? A glance into the fundraising crystal ball shows a tumultuous year but with foresight, planning and some nerves of steel fundraisers and their charities can help those in greater need than ever and weather 2023. The perfect … Continue reading Fundraising in 2023 viewed from 2022
Providing Oxford’s margin of excellence
As her seven-year term as the University of Oxford's Vice-Chancellor comes to an end, Professor Dame Louise Richardson reflects on the substantial difference philanthropy makes to the life and work of the University. ‘We often think of philanthropy as something new that’s been imposed on us or as a necessary evil occasioned by the times, … Continue reading Providing Oxford’s margin of excellence