No doubt you know the donor thank you is important. You may not fully grasp how important. Gratitude kick starts the process of building relationships and establishes trust. And trust, of course, is the foundation of all lasting relationships. If you want more than one-time transactions, you absolutely must master the power of thank you. […]
Read More Donor Thank You Down and DirtyAs one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his knowledge in his books. Redmond’s Ladder of Effectiveness is a simple approach to segmentation where the methods most likely to work for a given set of segments are applied in an order where they reinforce each other. What […]
Read More The Ladder of Fundraising Effectiveness“The Edelman Trust Barometer, an annual study looking into how public trust has changed across the world, found that confidence in the government, nonprofits, the media, and business has collapsed.” All it takes is a single bar chart showing trust going down and our brains move into hyper-speed to support this emerging story. Scandals, abuse of […]
Read More Myth Busting: Trust in Charities is NOT DecliningLots of charities are working hard on delivering more digital events for supporters and customers at the moment (without a blockbuster budget). In this post, Richard Parfitt, Membership Officer at the Bodleian libraries, University of Oxford shares some tips for speakers and organisers based on his experiencs so far. https://www.linkedin.com/pulse/five-tips-digital-events-richard-parfitt
Read More Five Tips for Digital EventsCDOs are always looking for ways to monitor, evaluate, and improve MGO performance, but the absence of industry benchmarks makes this task challenging. To meet the growing demand for industry-wide MGO performance data, our Philanthropy Leadership Council experts asked 132 major gift officers from 40 institutions to tell us about their activities and performance. This […]
Read More The Truth About High-Performing Major Gift OfficersThe trend of donating has decreased over time, putting pressure on charities to look for new sources of funding. CAF’s 2019 Giving Report noted that 57% of those surveyed donated in the period; down from 60% in 2017 and 61% in 2016. Understanding these trends, charity digital leaders are revamping digital fundraising strategies by going […]
Read More How charities can connect with HNWI donorsLooking for the latest charity giving stats and trends? NP Source has got you covered with stats on charitable, online, social, mobile and email giving, including: In 2017, the largest source of charitable giving came from individuals at $281.86 billion, or 72% of total giving; followed by foundations ($58.28 billion/15%), bequests ($30.36 billion/8%), and corporations […]
Read More The Ultimate List Of Charitable Giving StatisticsWill Valverde wants to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever. You can spend 30 minutes to increase revenue or actions driven by your very best-performing messages by 50-100% just by following this handy tip. https://www.mrss.com/lab/what-bill-murray-can-teach-you-about-email-marketing-7/
Read More What Bill Murray can teach you about email marketingDecisions, decisions! Our lives are full of them, from the small and mundane, such as what to wear or eat, to the life-changing, such as whether to get married and to whom, what job to take and how to bring up our children. We jealously guard our right to choose. It is central to our […]
Read More Top 10 ways to make better decisionsEven if your nonprofit doesn’t intend to reopen its physical offices and facilities right away, it’s important to start developing a plan to help mitigate risk and keep your people informed when you do. This is a situation nobody was prepared for, so it will require thoughtful consideration and careful strategizing to create a plan […]
Read More How Nonprofits Can Build a Return-to-Workplace Plan
