What Bill Murray can teach you about email marketing

Will Valverde wants to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever. You can spend 30 minutes to increase revenue or actions driven by your very best-performing messages by 50-100% just by following this handy tip. https://www.mrss.com/lab/what-bill-murray-can-teach-you-about-email-marketing-7/

Top 10 ways to make better decisions

Decisions, decisions! Our lives are full of them, from the small and mundane, such as what to wear or eat, to the life-changing, such as whether to get married and to whom, what job to take and how to bring up our children. We jealously guard our right to choose. It is central to our […]

How Nonprofits Can Build a Return-to-Workplace Plan

Even if your nonprofit doesn’t intend to reopen its physical offices and facilities right away, it’s important to start developing a plan to help mitigate risk and keep your people informed when you do. This is a situation nobody was prepared for, so it will require thoughtful consideration and careful strategizing to create a plan […]

The Janitor Who Helped Put a Man on the Moon

In 1962, President John F. Kennedy visited NASA for the first time. During his tour of the facility, he met a janitor who was carrying a broom down the hallway. The President then casually asked the janitor what he did for NASA, and the janitor replied, “I’m helping put a man on the moon.” Take […]

Interview with Professor Michael Arthur, President and Provost, UCL and Lori Houlihan, Former Vice-Provost (Advancement)

The pioneering work of Michael Arthur, President & Provost of UCL and Lori Houlihan, former Vice-Provost (Advancement) have given HE Advancement a seat at the top table. Their campaigns raise unprecedented funds, while challenging and changing the culture of institutions along the way. Here, Sir Eric Thomas, Karen Cairney and Colin McCallum had the enormous […]

Companies House: a treasure trove of info on UK companies

In the UK, for all the challenges we face, including (and because of) a culture where it’s still seen by many as crass or taboo to discuss money even in the context of giving it away to a worthy cause, the prospect research community has one resource that our counterparts elsewhere can only dream of: […]

Helpful advice for aspiring writers of all ages

Being a writer is all about expressing your unique perspective with feeling and originality, not about having a huge vocabulary or getting published, says author Jacqueline Woodson. Although not directly related to fundraising, Jacqueline’s advise is very helpful when writing any type of content, including fundraising literature. In this article from TED, she shares a […]

Rethinking the Future of Donor Visits

The COVID-19 pandemic has created a “new normal” throughout the nonprofit sector, as it has for many other sectors. Frontline fundraisers in particular spend many hours traveling and meeting face-to-face with donors. The recent transition to remote learning and working has prompted many fundraising offices to pivot and learn how to conduct business by way […]

5 Building Blocks of Great Advancement Talent Management

James Murphy shares: “One of the most frequent questions I’m asked is why our profession has such a high rate of turnover of professional fundraisers. I often hear that the average tenure in a job for a major gift officer is 18 months. A partial answer might be that as demand for good fundraisers has […]

The default nonprofit board model is archaic and toxic; let’s try some new models

Board members are volunteers who contribute time, money, talents, connections, and even the occasional shoulder to cry on during challenging moments. We owe a lot to the brilliant board members out there who are helping us make the world better every day. However, we need to admit that boards in general are seriously problematic. For […]