The Science Behind What Motivates People To Donate To Nonprofits

There is no algorithm for human behaviour. To truly understand your donors, you need to take a cue from science and their findings. First, the good news: Charitable giving to nonprofits is contagious and elevating. Most people assume that generosity involves sacrifice: We are giving something up so someone else can have more. But this … Continue reading The Science Behind What Motivates People To Donate To Nonprofits

#GivingTuesday tweets that got noticed vs those that didn’t

Go on Twitter and search up the #GivingTuesday hashtag and you’ll find a never-ending torrent of tweets by non-profits trying to get the attention of digital passersby. Given how jam-packed the market is, and how short peoples’ attention spans are on Twitter, if there’s anything a non-profit can do to get even ONE like, or … Continue reading #GivingTuesday tweets that got noticed vs those that didn’t

Maximize Your Donations During the Last Week of the Year

If you only looked at how nonprofits spend most of their efforts during year-end fundraising season, you might think that Giving Tuesday is the most important giving day of the year.However, the data tells a different story. Giving Tuesday brings in 4.3% of online year-end revenue.December 31st brings in 15.5% of online year-end revenue.The last week of the year as … Continue reading Maximize Your Donations During the Last Week of the Year

7 Powerful Public Speaking Tips From One of the Most-Watched TED Talks Speakers

You'd never know it, but Simon Sinek is naturally shy and doesn't like speaking to crowds. At parties, he says he hides alone in the corner or doesn't even show up in the first place. He prefers the latter. Yet, with some 22 million video views under his belt, the optimistic ethnographer also happens to … Continue reading 7 Powerful Public Speaking Tips From One of the Most-Watched TED Talks Speakers

The Pixar Pitch!  Telling your Story Crisply and with Clarity in order to Compel Action

In order to move others, we need to become much better at clearly stating what it is we want and where it is we want people to go. Daniel Pink presents the Pixar Pitch as a prime tool in thinking about this. Pixar Animation Studios, starting with Toy Story, is one of the most successful … Continue reading The Pixar Pitch!  Telling your Story Crisply and with Clarity in order to Compel Action

How to design kick-ass pages and products by simply asking some questions

Every organisation wants to design digital solutions with a rich user experience. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems … Continue reading How to design kick-ass pages and products by simply asking some questions