Did you know that legacy fundraising produces the most ROI (return on investment) of any fundraising activity? Stephen Pidgeon states in his book How To Love Your Donors to Death that the average amount of a bequest in the US is about $37,000. Compare that to the average major gift of $5,000. With that kind […]
Read More Successful Legacy Fundraising | 12 In-depth Insights and TipsWouldn’t it be amazing if you could count on a certain percentage of people in your email list to donate to your organization, and a certain percentage of those donors to become passionate, sustaining members or even board members? Just like traveling through a forest, a guide can show your audience how to move on […]
Read More How to guide your audience to support your missionThe trend of donating has decreased over time, putting pressure on charities to look for new sources of funding. CAF’s 2019 Giving Report noted that 57% of those surveyed donated in the period; down from 60% in 2017 and 61% in 2016. Understanding these trends, charity digital leaders are revamping digital fundraising strategies by going […]
Read More How charities can connect with HNWI donorsChange can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the pressure builds, the balance shifts, and the old walls that held […]
Read More Digital Outreach Tops Traditional Methods for Reaching Donors and ProspectsIf Our Donors Aren’t Listening, Are We Really Communicating? With the relative ease and low-cost of online communication, many nonprofits have more messages directed at prospects and donors than ever before. But it is generally estimated that donors and prospects see more than 5,000 marketing messages a day: “Buy this soft drink. These are the […]
Read More The fundraising paradoxEach year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer. Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar? Here, Robin Cabral shares some simple steps that you can take to […]
Read More 10 Ways to Find New Donors for Your Nonprofit OrganizationAward-winning fundraiser Emily Casson shares nine brilliant tips to start your journey on social media fundraising advertising. Facebook advertising is a great tool to start, or grow, your digital fundraising. Emily started using Facebook advertising nearly three years ago and now recruits over 10,000 new regular giving donors a year at a positive ROI, plus […]
Read More 9 top tips on making Facebook ads work for fundraisingGetting alumni, especially younger graduates, to donate is a challenge for many colleges and universities, especially those that rely on approaches that could end up in voicemail or the rubbish bin. Crowdfunding models are increasingly popular for students to undertake peer-to-peer and social fundraising on behalf of a fundraising program to bring in new donors. […]
Read More Colleges are going online to crowdsource donations, and they’re raising millionsCrowdfunding isn’t a new concept; it’s been around for nearly two decades. However, it has recently become more prominent as an alternative tool for the Higher Education sector. In this blog, Eliott Falvert-Martin explains how Crowdfunding gives donors a unique opportunity to get interested in a cause on an emotional level and becomes an acquisition […]
Read More Should you be Crowdfunding?We are all searching for the right prospecting strategies for major gifts. Here, @GailPerrync, shares her favourite prospecting strategies to help you take a faster route to finding new major gifts prospects. https://www.gailperry.com/7-golden-rules-for-identifying-prospects
Read More Seven Golden Prospecting Strategies for Major Gifts
