We’ve all been there. You email someone asking for a conversation, information, input, or an introduction, and you get no response. Whether you are reaching out to a coworker, a donor, a recruiter, a prospect, or even an old friend, not everyone will get back to you on your timeline — if at all. As … Continue reading How to Follow Up with Someone Who’s Not Getting Back to You
The Science Behind What Motivates People To Donate To Nonprofits
There is no algorithm for human behaviour. To truly understand your donors, you need to take a cue from science and their findings. First, the good news: Charitable giving to nonprofits is contagious and elevating. Most people assume that generosity involves sacrifice: We are giving something up so someone else can have more. But this … Continue reading The Science Behind What Motivates People To Donate To Nonprofits
#GivingTuesday tweets that got noticed vs those that didn’t
Go on Twitter and search up the #GivingTuesday hashtag and you’ll find a never-ending torrent of tweets by non-profits trying to get the attention of digital passersby. Given how jam-packed the market is, and how short peoples’ attention spans are on Twitter, if there’s anything a non-profit can do to get even ONE like, or … Continue reading #GivingTuesday tweets that got noticed vs those that didn’t
Maximize Your Donations During the Last Week of the Year
If you only looked at how nonprofits spend most of their efforts during year-end fundraising season, you might think that Giving Tuesday is the most important giving day of the year.However, the data tells a different story. Giving Tuesday brings in 4.3% of online year-end revenue.December 31st brings in 15.5% of online year-end revenue.The last week of the year as … Continue reading Maximize Your Donations During the Last Week of the Year
7 Powerful Public Speaking Tips From One of the Most-Watched TED Talks Speakers
You'd never know it, but Simon Sinek is naturally shy and doesn't like speaking to crowds. At parties, he says he hides alone in the corner or doesn't even show up in the first place. He prefers the latter. Yet, with some 22 million video views under his belt, the optimistic ethnographer also happens to … Continue reading 7 Powerful Public Speaking Tips From One of the Most-Watched TED Talks Speakers
The Importance of Having a Multichannel Fundraising Campaign
Year-end fundraising season is starting to gear up. However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. Your donors have a lot going on and may put your letter aside to handle later, and then never get to it. Of course, you can also … Continue reading The Importance of Having a Multichannel Fundraising Campaign
The Pixar Pitch! Telling your Story Crisply and with Clarity in order to Compel Action
In order to move others, we need to become much better at clearly stating what it is we want and where it is we want people to go. Daniel Pink presents the Pixar Pitch as a prime tool in thinking about this. Pixar Animation Studios, starting with Toy Story, is one of the most successful … Continue reading The Pixar Pitch! Telling your Story Crisply and with Clarity in order to Compel Action
How to design kick-ass pages and products by simply asking some questions
Every organisation wants to design digital solutions with a rich user experience. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems … Continue reading How to design kick-ass pages and products by simply asking some questions
How to remember names – every single time!
You’re out making waves in the world: networking with potential clients, donors, business partners, or simply meeting new friends. Nothing makes a person feel valued like you remembering their name. But there’s one problem: just how are you supposed to remember all those names and faces!? Could there really be a version of ‘Future You’ … Continue reading How to remember names – every single time!
20 conversion-boosting hero image website examples
The hero image trend in web design is still going strong. Don’t believe us? Just take a look at the top-half of this page. How a website is designed directly influences how a user feels about the brand behind the site. Using a hero image on your site can help to establish trust among new … Continue reading 20 conversion-boosting hero image website examples