We’ve all been there. You email someone asking for a conversation, information, input, or an introduction, and you get no response. Whether you are reaching out to a coworker, a donor, a recruiter, a prospect, or even an old friend, not everyone will get back to you on your timeline — if at all.

As frustrating and disappointing as it may be, a lack of response doesn’t mean they’re ghosting you. It’s important to maintain perspective. People are often juggling a series of important work and personal responsibilities. Your email probably doesn’t make the top 10 on their priority list. Remembering this can help de-personalize their silence, and make you less hesitant to send a follow up message.

That said, it can still feel awkward to follow up, especially if you need to do so more than once. In this blog, Rebecca Zucker shares some key things to keep in mind when you reach out to someone for the second (or third, or fourth) time.


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