You’re Worth the Investment: How to Advocate for Your Professional Development

In this original blog, Ashley Gatewood, Communication and Marketing Director at CFRE International, explains the importance of investing in training. When employers need to trim a budget line item in leaner times, professional development frequently gets the first cut of the ax. It feels quite ironic, doesn’t it? If your organisation needs to succeed against … Continue reading You’re Worth the Investment: How to Advocate for Your Professional Development

How Jargon Destroys Nonprofit Fundraising & Marketing

Why would you ever use jargon if you wanted to truly communicate with someone? Just check out the definition: “language used by a particular group of people, especially in their work, and which most other people do not understand” — Cambridge dictionary. When you talk to people in words they don’t understand, really, what’s the … Continue reading How Jargon Destroys Nonprofit Fundraising & Marketing

How I Learned to Stop Worrying and Love Development Content: Five ways to reframe your donor stories

Higher education and nonprofit communications teams tend to turn their noses up at donor profiles. Their reaction isn’t unfounded; college alumni magazine readership surveys, for one, consistently show that donor profiles and gift announcements rank last in interest among types of content in these publications. After working for more than a decade on both sides … Continue reading How I Learned to Stop Worrying and Love Development Content: Five ways to reframe your donor stories

The Science Behind What Motivates People To Donate To Nonprofits

There is no algorithm for human behaviour. To truly understand your donors, you need to take a cue from science and their findings. First, the good news: Charitable giving to nonprofits is contagious and elevating. Most people assume that generosity involves sacrifice: We are giving something up so someone else can have more. But this … Continue reading The Science Behind What Motivates People To Donate To Nonprofits