Go on Twitter and search up the #GivingTuesday hashtag and you’ll find a never-ending torrent of tweets by non-profits trying to get the attention of digital passersby. Given how jam-packed the market is, and how short peoples’ attention spans are on Twitter, if there’s anything a non-profit can do to get even ONE like, or … Continue reading #GivingTuesday tweets that got noticed vs those that didn’t
Maximize Your Donations During the Last Week of the Year
If you only looked at how nonprofits spend most of their efforts during year-end fundraising season, you might think that Giving Tuesday is the most important giving day of the year.However, the data tells a different story. Giving Tuesday brings in 4.3% of online year-end revenue.December 31st brings in 15.5% of online year-end revenue.The last week of the year as … Continue reading Maximize Your Donations During the Last Week of the Year
How Accessible Data Can Make Nonprofits More Effective
Can you think of a time when a new strategy didn’t work, results changed unexpectedly, or a goal was missed? Through the power of hindsight, you may be able to see right away if it was due to a knowledge or skills gap. A recent study into these competencies showed that at least 59% of … Continue reading How Accessible Data Can Make Nonprofits More Effective
The Importance of Having a Multichannel Fundraising Campaign
Year-end fundraising season is starting to gear up. However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. Your donors have a lot going on and may put your letter aside to handle later, and then never get to it. Of course, you can also … Continue reading The Importance of Having a Multichannel Fundraising Campaign
The Pixar Pitch! Telling your Story Crisply and with Clarity in order to Compel Action
In order to move others, we need to become much better at clearly stating what it is we want and where it is we want people to go. Daniel Pink presents the Pixar Pitch as a prime tool in thinking about this. Pixar Animation Studios, starting with Toy Story, is one of the most successful … Continue reading The Pixar Pitch! Telling your Story Crisply and with Clarity in order to Compel Action
The five steps of risk assessment
An event like a hacker attack or the loss of a major donor could be catastrophic for your charity. So what are you doing to reduce the risk of such an event? This question is at the core of risk management, and it’s one that charities of all sizes should be asking themselves on a … Continue reading The five steps of risk assessment
For Many, There’s No Such Thing as a Good Billionaire. What Does That Mean for Philanthropy?
by Philip Rojc for Inside Philanthropy It was the billionaire news of July. Space-racing tycoons: a drama of vaunting ambitions and phallic symbolism culminating in a back-on-Earth press conference by the biggest billionaire of them all, clad in a jumpsuit and a cowboy hat. Jeff Bezos' 10-minute space flight coincided with the release of $400 … Continue reading For Many, There’s No Such Thing as a Good Billionaire. What Does That Mean for Philanthropy?
It’s Time to Speak Up About the Positive Role and Contribution of Philanthropy
Dr. Beth Breeze, director of the Centre for Philanthropy at the University of Kent, recently wrote a rousing piece in defence of philanthropy. Beth writes: "those currently shouting the loudest about the ills of philanthropy often associate themselves with – and gain social media kudos from those occupying – the more radical end of the … Continue reading It’s Time to Speak Up About the Positive Role and Contribution of Philanthropy
Does your thank you letter really matter?
Most donors don’t care much about how they’re thanked. That’s not because it doesn’t matter, but because most donors are kind and generous people who just want to be helpful. Let’s take a small step back and consider how donors think about charities. Suppose you just received a gift from a new donor. You might … Continue reading Does your thank you letter really matter?
60% of charities now have a digital strategy
Now in its fifth year, the Charity Digital Skills Report is an annual barometer of digital skills, attitudes and support needs across the sector. The report tracks how these have changed year on year and analyses how other key building blocks for digital change are progressing, including understanding user needs, leadership, strategy and governance. The … Continue reading 60% of charities now have a digital strategy