What Donors Want When It Comes to Communication

The fine art of donor communications is a constant topic of study and analysis. But while nonprofits don’t always know what type of communications donors want, common sense would dictate that donors are looking for some kind of feedback about how their money is used. But what kind of contact do they want and how does this contact improve giving?

This data on evidence, updates and thanks seems aimed at nonprofit communicators who are afraid of bothering their constituents, which is a normal response to donor fatigue. Yet, donors also complain about the wham-bam-thank-you-ma’am approach, in which nonprofits drag their heels with a timely thanks. So what’s a nonprofit to do?

Amy Butcher shares her thoughts in this blog.

https://nonprofitquarterly.org/what-donors-want-when-it-comes-to-communication/

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