Donor retention was 45.5% at the end of 2017, which is not an inspiring number. So, why should my organization be focused on donor retention? One major reason is financial – it costs less to motivate an existing donor to donate again, versus attracting new donors. In addition, you already know that they believe in … Continue reading Does Your Nonprofit Need a New Donor Retention Strategy?
20 conversion-boosting hero image website examples
The hero image trend in web design is still going strong. Don’t believe us? Just take a look at the top-half of this page. How a website is designed directly influences how a user feels about the brand behind the site. Using a hero image on your site can help to establish trust among new … Continue reading 20 conversion-boosting hero image website examples
Gamification Websites for Nonprofit Fundraising
We all have something in common – we don’t want to be bored. A common thread among all nonprofits is that they need to raise money in order to do their good work. Now, combine that with the above fact about not wanting to be bored and gamification websites for nonprofit fundraising was born. Gamification … Continue reading Gamification Websites for Nonprofit Fundraising
Customers generally don’t care about your story; they care about their own storybrand
‘Building a Storybrand’ – This is not a book about telling your company’s story. A book like that would be a waste of time. Customers don’t generally care about your story; they care about their own.’ Such was the overarching message of the Lucidity Business Book Club’s book of choice for the June meeting as … Continue reading Customers generally don’t care about your story; they care about their own storybrand
How to guide your audience to support your mission
Wouldn’t it be amazing if you could count on a certain percentage of people in your email list to donate to your organization, and a certain percentage of those donors to become passionate, sustaining members or even board members? Just like traveling through a forest, a guide can show your audience how to move on … Continue reading How to guide your audience to support your mission
On the Road to Better Donor Communication
With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. There has been some conflict about donor-centered vs community-centered, and Ann Green thinks we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them. This … Continue reading On the Road to Better Donor Communication
As a fundraiser, how can I bring up the question of legacies?
Ilana Jackman worked with Kingston University to talk to 6000 alumni over 60 years old about their legacies and the results have transformed their legacy fundraising. Here is a practical case study how we did it: https://blog.thebiggive.org.uk/advice/as-a-fundraiser-how-can-i-bring-up-the-question-of-legacies/
Cat People and Dog People
Are you a cat person or a dog person? The answer to that might impact your choice of a (potential) mate. The experiment on an online dating site randomized the same male in two different photos, one holding a cat, one not. Women then “swiped” to show interest. The guy with the cat was considered … Continue reading Cat People and Dog People
Inclusive communications in the fundraising and philanthropy sectors
Generations of fundraisers and NGOs have been conditioned to a very insidious formula for the way we fundraise. This formula has evolved, it has mutated, but it is still very much alive. Essentially, this formula rests on humanising the donor, and then predominantly the white donor, and on dehumanising the predominantly non-white beneficiaries and more … Continue reading Inclusive communications in the fundraising and philanthropy sectors
Human-centered design, design thinking
Emily Taylor writes about listening - how to do it, why it’s important, and what we can learn from it. For-profits have been listening to their customers for years - tailoring experiences and clearly communicating their offerings in ways that make it easy to understand (think of a Starbucks menu or a Uber Eats delivery … Continue reading Human-centered design, design thinking
