Emotional intelligence gets a lot of attention in the field of leadership research, and it is drawing increasing attention from many other fields as well. By increasing empathy and compassion through accurate awareness and acceptance of emotions, real widespread change can be ignited. Daniel Goleman wrote the book Emotional Intelligence and his personal “awakening” into … Continue reading 15 Most Valuable Emotional Intelligence TED Talks on Youtube
Educational fundraising: how to structure your Regular Giving year
Whether you are working for a school, university, college or are outside the world of education: when creating a Regular Giving programme, there tend to be a number of pillars. Telephone campaigns, mass mail appeals and more bespoke approaches usually end up being core parts of your programme. Of course this depends on the data … Continue reading Educational fundraising: how to structure your Regular Giving year
How to design kick-ass pages and products by simply asking some questions
Every organisation wants to design digital solutions with a rich user experience. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems … Continue reading How to design kick-ass pages and products by simply asking some questions
Most public sector messages are not direct marketing
The ICO says public sector organisations can send ‘promotional’ messages which would not be classed as direct marketing, if they are necessary for a public task or function. This is significant. ‘Promotional’ messages have always been considered as ‘direct marketing’ before, regardless of whether they are sent by commercial companies, not-for-profits or the public sector. It … Continue reading Most public sector messages are not direct marketing
How to remember names – every single time!
You’re out making waves in the world: networking with potential clients, donors, business partners, or simply meeting new friends. Nothing makes a person feel valued like you remembering their name. But there’s one problem: just how are you supposed to remember all those names and faces!? Could there really be a version of ‘Future You’ … Continue reading How to remember names – every single time!
Does Your Nonprofit Need a New Donor Retention Strategy?
Donor retention was 45.5% at the end of 2017, which is not an inspiring number. So, why should my organization be focused on donor retention? One major reason is financial – it costs less to motivate an existing donor to donate again, versus attracting new donors. In addition, you already know that they believe in … Continue reading Does Your Nonprofit Need a New Donor Retention Strategy?
20 conversion-boosting hero image website examples
The hero image trend in web design is still going strong. Don’t believe us? Just take a look at the top-half of this page. How a website is designed directly influences how a user feels about the brand behind the site. Using a hero image on your site can help to establish trust among new … Continue reading 20 conversion-boosting hero image website examples
Gamification Websites for Nonprofit Fundraising
We all have something in common – we don’t want to be bored. A common thread among all nonprofits is that they need to raise money in order to do their good work. Now, combine that with the above fact about not wanting to be bored and gamification websites for nonprofit fundraising was born. Gamification … Continue reading Gamification Websites for Nonprofit Fundraising
Customers generally don’t care about your story; they care about their own storybrand
‘Building a Storybrand’ – This is not a book about telling your company’s story. A book like that would be a waste of time. Customers don’t generally care about your story; they care about their own.’ Such was the overarching message of the Lucidity Business Book Club’s book of choice for the June meeting as … Continue reading Customers generally don’t care about your story; they care about their own storybrand
How to guide your audience to support your mission
Wouldn’t it be amazing if you could count on a certain percentage of people in your email list to donate to your organization, and a certain percentage of those donors to become passionate, sustaining members or even board members? Just like traveling through a forest, a guide can show your audience how to move on … Continue reading How to guide your audience to support your mission
