The science of influencing people: six ways to win an argument

Psychological studies show that people fail to notice the logical fallacies in an argument if the conclusion supports their viewpoint; if they are shown contrary evidence, however, they will be far more critical of the tiniest hole in the argument. This phenomenon is known as “motivated reasoning”. A high standard of education doesn’t necessarily protect […]

Read More The science of influencing people: six ways to win an argument

Seven Principles of Proofreading Documents for Nonprofit Fundraisers

Competition means you cannot afford to send important emails with typos, upload documents with errors, or publish pages on your website that are sloppy. You want your organization’s reputation to be as clean as possible. Proofreading may seem straightforward, but in practice it often takes more discipline than we realize. You will need willpower to […]

Read More Seven Principles of Proofreading Documents for Nonprofit Fundraisers

The lure of celebrity

Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, […]

Read More The lure of celebrity

9 Free Marketing Strategy Templates

A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results. Strategy templates are a great way to capture and communicate […]

Read More 9 Free Marketing Strategy Templates

Our World in Data

Poverty, disease, hunger, climate change, war, existential risks, and inequality: The world faces many great and terrifying problems. It is these large problems that our work at Our World in Data focuses on. Thanks to the work of thousands of researchers around the world who dedicate their lives to it, we often have a good […]

Read More Our World in Data