5 Ways to Create Meaningful Connections in a Virtual World

This list was initially created by Dr Andrea Dinardo for students embarking on a new career during covid-19 but it is equally useful for fundraisers trying to make online connections with new supporters. It also includes EQ techniques helpful for everyone. Find out more here: https://drandreadinardo.com/2021/02/09/meaningful-online-connections/

Landmark ruling eases telemarketing laws for Dutch charities

On 26 January 2021, the Dutch government unanimously approved two amendments to the proposed Telecommunications Act, softening the rules for charities in contrast with legislation for businesses. The former proposal for the Dutch Telecommunications Act restricted organisations from contacting individuals who have not opted in for marketing calls unless they have a financial relationship as customers or, in the […]

Olive Cooke: Five Years On – How far have we come?

It has been five and a half years since the tragic death of Olive Cooke. Most fundraisers will remember the media furore that erupted in the months immediately following her death, when it was revealed she had been receiving close on 3000 mailings from charities in the course of a typical year. Family and friends […]

How to Network with Powerful People

How do you get the attention of powerful people you want in your network, but are the least likely to respond? Senior executives are busy, see less value spending time with someone lower on the hierarchy, and are likely to miss or ignore requests through email or social media. Michael C. Wenderoth is an Associate […]

Donor Retention Strategies: From CRMs to Annual Reports

Whatever you do, don’t stop fundraising during these difficult times. While this fundraising may look different, it should never cease entirely. You need revenue to keep your organization alive amidst a shifting economy. Your nonprofit should aim to be above average in your donor retention now so when the pandemic ends, you’ll have developed these relationships and have an […]

10 Tips to Help You Get Personal with Donors

Getting personal with your donors is essential to your success as a nonprofit marketer and the tools to personalize digital communications are more available than ever. You can provide a deep and meaningful experience to your site visitors, email recipients and most importantly, donors by thinking through the process of engagement and using the tools […]

We all want to be understood

Your donors want to feel understood. Especially now. Coronavirus has been here for several months now. And it feels like years, doesn’t it? Even after months of this, many of us are still feeling uncertain, afraid, and out of control. The whole situation, from medical concerns to financial worries, seems so huge. It’s hard to […]

From beggars to buskers: what can modern charities learn from street artists?

Walking past a beggar can be a deeply uncomfortable experience. Clocking the beggar from afar, most of us immediately start to play arguments in our minds: to give or not to give? As we reach the beggar, we steel ourselves for the ask – ‘spare any change guv?’ – and we are forced to confront […]

Have an exit strategy (and other unexpected lessons learned)

Like many of us, Kurstin Finch Gnehm, Deputy Director of Philanthropy at the Royal Academy of Music had an unplanned, crash course in virtual events earlier this year. With four cultivation ‘Coffees with the Principal’ and a Scholars’ Recital in the books and her team still emotionally intact, Kurstin shares some of her lessons learned. […]

Donor Thank You Down and Dirty

No doubt you know the donor thank you is important. You may not fully grasp how important. Gratitude kick starts the process of building relationships and establishes trust. And trust, of course, is the foundation of all lasting relationships. If you want more than one-time transactions, you absolutely must master the power of thank you. […]