How to Boost Your Email Open Rate

If there’s one thing that we’re not short of in this digital age, it’s marketing tactics. You can reach out via PPC advertising, mobile, social media, email, and so on. There are a lot of choices, and every day, a new expert pops up with the latest fad. Trying to keep up can be exhausting, […]

“Waiting for Bono”

In the late 80s hit “Where the streets have no name” by U2, Bono doesn’t start to sing for nearly two minutes… In 2017, the typical song intro is 10 seconds. In this fun blog, Richard Sved discusses the lessons we can learn from music intros when preparing our case for support elevator pitches. https://www.3rdsectormissioncontrol.co.uk/charities-attention-span/

The lure of celebrity

Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, […]

Turn a New Subscriber into a Donor with an Email Nurture Sequence

What happens after someone subscribes to your email list? Does she simply get tossed into the general email list? Or do you have a special way of welcoming her into your nonprofit’s family? An email nurture sequence is an automated series of emails someone receives after taking a specific action on a website. Typically, the action is filling […]

9 Free Marketing Strategy Templates

A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results. Strategy templates are a great way to capture and communicate […]

Our World in Data

Poverty, disease, hunger, climate change, war, existential risks, and inequality: The world faces many great and terrifying problems. It is these large problems that our work at Our World in Data focuses on. Thanks to the work of thousands of researchers around the world who dedicate their lives to it, we often have a good […]

7 Tips to Build a Website Your Donors Can Trust

Unfortunately, nonprofits can face a whole mess of criticism, which often results in a lack of trust from many potential volunteers or donors. When constituents feel they can trust your organization, they’re more likely to care about your mission, which means they’re more likely to get involved with the cause. How can your nonprofit continue […]

Love in the time of COVID-19: How empathy can strengthen a business

Often derided as being of little tangible value, with the very term ‘soft skill’ being viewed as laughable, empathy is not always considered vital to business activity. But in reality, empathy packs a punch that few might expect, and can actually help to strengthen a business. Compassion and understanding can help put employees at ease; […]

Staying Engaged During COVID-19

A time of crisis isn’t the time to ask what alumni can do for you. It’s time to support and connect with your community. David Jenkins shares some innovative ideas designed to stimulate your thinking during difficult times. https://www.socius.ch/post/staying-engaged-during-covid-19

How to Perform a Detailed Analysis of Your Social Media Competitors

Do you want better results from social media? If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy. Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social […]