Tag: Audience Building

California Consumer Privacy Act (CCPA): What you need to know to be compliant

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The California Consumer Privacy Act could have more repercussions on U.S. companies than the European Union’s General Data Protection Regulation (GDPR) that went into effect in 2018. The California law doesn’t have some of GDPR’s most onerous requirements, such as the narrow 72-hour window in which a company must report a breach. In other respects, however, it goes even farther.

The California Consumer Privacy Act (CCPA) takes a broader view than the GDPR of what constitutes private data. The challenge for security, then, is to locate and secure that private data.

CSO, which serves enterprise security decision-makers and users with the critical information they need to stay ahead of evolving threats and defend against criminal cyberattacks, shares an excellent guide on what CCPA means to you.

https://www.csoonline.com/article/3292578/california-consumer-privacy-act-what-you-need-to-know-to-be-compliant.html

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Here Comes America’s First Privacy Law: What the CCPA Means for Business and Consumers

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On January 1 2020, a landmark new data law comes into effect, subjecting U.S. businesses to a sea change of privacy regulations. After that date, Americans will be able to demand that charities disclose what personal data they have collected about them, and also ask them to delete that data. The California Consumer Protection Act (CCPA) will severely impact tech giants like Google and Facebook, as well as retailers like Macy’s and Walmart.

This heralds the end of an era in which the U.S. defied a shift in global privacy norms, and allowed American companies to commodify consumer data.

There remains, however, considerable confusion over how the law will be enforced, and how much of a burden it will be to U.S. companies. What follows is Forbes’ plain English explanation of the law, the politics surrounding it, and how it will affect businesses and consumers.

https://fortune.com/2019/09/13/what-is-ccpa-compliance-california-data-privacy-law/

6 assumptions you should make about donors

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Jeff Brooks takes guidance produced on customer experience and reviews it through the lens of a fundraiser because it’s a look at how people think and decide.

Here are the “6 components of human beings” with what each might mean for fundraisers to give you a powerful advantage.

https://www.futurefundraisingnow.com/future-fundraising/2018/03/6-assumptions-you-should-make-about-donors.html

What Donors Want When It Comes to Communication

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The fine art of donor communications is a constant topic of study and analysis. But while nonprofits don’t always know what type of communications donors want, common sense would dictate that donors are looking for some kind of feedback about how their money is used. But what kind of contact do they want and how does this contact improve giving?

This data on evidence, updates and thanks seems aimed at nonprofit communicators who are afraid of bothering their constituents, which is a normal response to donor fatigue. Yet, donors also complain about the wham-bam-thank-you-ma’am approach, in which nonprofits drag their heels with a timely thanks. So what’s a nonprofit to do?

Amy Butcher shares her thoughts in this blog.

https://nonprofitquarterly.org/what-donors-want-when-it-comes-to-communication/

Asking on the first meeting: good practice, or scandalously impolite?

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Shaun Horan starts this thought piece with: “Nothing splits a room like asking this question: should you ask for a gift from a prospective donor on the first meeting?”

So, what are his reasons? Click below to find out.

https://halpinpartnership.com/debate/asking-first-meeting-good-practice-or-scandalously-impolite

The Evolution of Philanthropy and the Fall of the Fundraising Pyramid

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For a long time, philanthropy has been defined as “the giving of money to nonprofit organizations.” However, this definition is quickly becoming obsolete.

It’s evolving towards a meaning that is more appropriate to today’s giving paradigm and less industry-driven: that philanthropy is “the action of transforming the social wellbeing of others through generosity.”

The fundraising pyramid has long been the gold standard in the nonprofit industry to “group” donors. But it’s an odd way to represent a community of philanthropists — it’s a misrepresentation of what’s actually taking place through the process. The evolution of philanthropy forces us to re-imagine this structure.

Community Funded explains more.

https://www.communityfunded.com/blog/evolution-philanthropy-fundraising-pyramid/

Three steps for Boosting your Fundraising Confidence

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Stephanie Harvey, fundraising manager from Little Village, shares her thoughts on this year’s Status of UK Fundraising 2019 Benchmark Report.

One outcome is the decreased confidence in charities. Stephanie elaborates: “We have all seen the negative news with various stories being uncovered of late, and like others we were disappointed and angry about what was shared in the press. Just because we work in the sector, doesn’t mean that we are immune to the bad press – and perhaps it’s also shaken our trust in the sector.

“However, I also believe that we reflect the wider public view that whilst we might not like the current public face of charities, we still like the ones we know and support.

“So, what advice would I give to anyone who doesn’t feel confident, or feels their non-profit needs to do more?”

Read Stephanie’s advise below.

https://hub.blackbaud.co.uk/blackbaud-europe/status-of-uk-fundraising-2019-three-steps-to-boosting-your-fundraising-confidence

10 Common Myths About Our Visual Brains

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Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources.

Unfortunately, when it comes to understanding our visual brains, plenty of myths clutter the published universe. To save everyone a lot of wasted effort, Samantha Lile at Visme
has debunked 10 common myths about our brains and their visual abilities.

https://visme.co/blog/common-myths-visual-brain/

Don’t fear the Rich List

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How to deal with rich people? John Baguley writes in this blog:

“I have worked on many highly successful capital appeals and a few that didn’t quite reach their target. Time and again that failure was due to the inability of the team to engage with wealthy people as human beings and not as representatives of all that is wrong with society. The feeling was often that they ought to give because they were rich, with no thought about real engagement over time with their kindness and goodwill.

“Crucially, this sometimes manifested itself in the act of asking, which I have seen done almost as an act of bravado to show the person asking was not afraid of the task but, unfortunately, that resulted in a slightly offensive demand lacking any humility.”

Read this blog for John’s tips on dealing with the rich.

https://www.charitychoice.co.uk/the-fundraiser/dont-fear-the-rich-list/726

Data compliance officer: the next big role in fundraising?

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Fundraising charities rely on information about their supporters to survive; such as names and addresses, financial information and other private data. Information such as this will always be integral to the fundraising process, and the storage and safety of this information will be too.

GDPR’s rules around proving consent necessitate new processes at the back and front ends of data collection – and it’s going to be hard work. The fundraising sector has a lot of fundamental changes to make in a short amount of time.

Jenny Daw, editor of The Fundraiser, wonders that with so much to learn and do, there may well be a need for organisations to take on new talent and skills to push these changes through.

https://www.charitychoice.co.uk/the-fundraiser/data-compliance-officer-the-next-big-role-in-fundraising/724

How to Build a Major Donor Program from the Ground Up

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Most organizations have plenty of donor prospects, without having to go outside and look for prospects who aren’t connected to you.

Claire from Clairification Fundraising Coach suggests you don’t start with the most out-of-reach prospects. You can be a major donor prospect rainmaker without having to go outside or reach too far.

Even small current donors may be juicier prospects than “whale” donors with no connection to you or your cause.

It’s as easy as ABC: Access. Belief. Capacity.

It all boils down to this:

  • Who you know you can get to.
  • Who believes in your mission.
  • Who has capacity to give.

These are the folks with whom you’ve already got a foot in the door. They are your best prospects for upgraded giving, presuming you’ve treated them well.

For more details, visit:

https://clairification.com/2017/01/12/build-major-donor-program-ground/

9 top tips on making Facebook ads work for fundraising

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Award-winning fundraiser Emily Casson shares nine brilliant tips to start your journey on social media fundraising advertising. Facebook advertising is a great tool to start, or grow, your digital fundraising. Emily started using Facebook advertising nearly three years ago and now recruits over 10,000 new regular giving donors a year at a positive ROI, plus many more event participants, legacy pledgers and other supporters. Follow the link for some top tips that apply whatever your budget or cause.

https://greatcharityspeakers.com/2019/04/21/9-top-tips-on-making-facebook-ads-work-for-fundraising/

Giving Day – The Ultimate Guide to Success

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A Giving Day is a 24 hour digitally driven fundraising and engagement campaign with the goal of rallying a university’s or nonprofit’s community behind a particular cause.

The original and most famous Giving Day is #GivingTuesday and has since been embraced by universites and nonprofits across the globe looking to run their own campaigns.

In this plan from Hubbub, you will gain a clear idea of the steps required to launch a successful Giving Day campaign. Much of this is targeted at universities, schools and colleges, but is applicable to the whole nonprofit sector.

https://www.hubbub.net/giving-day

An interview with Justin Coghlan, co-founder of the Movember Foundation

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Good fundraising ideas don’t come around that often, but every now and again an idea comes around that transforms the sector. Here is the story of how the Movember Foundation started in 2003 and turned into a major event raising over £400m.

Be inspired and perhaps try that idea in the back of your head (or under your nose…).

https://www.nursinginpractice.com/article/interview-justin-coghlan-co-founder-movember-foundation

Better to be kind, than to be right?

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In this leadership blog, Shaun Horan discusses how the need to be “right” holds some leaders back: “you can’t bring people with you if you are only focused on yourself.”

Shaun continues: “Kindness should be seen as an antidote to this. We all know being kind makes us, and everyone around us, feel better. So why don’t we use it more often? Probably because it can also make us a little vulnerable – what if someone takes advantage?”

For more on how kindness can have a positive impact on fundraising, follow the link below.

https://www.halpinpartnership.com/debate/better-be-kind-be-right

Long Read: What does it take to deliver an outstanding donor experience?

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Hundreds of development professionals shared their views in the sector’s first professional study into what it takes to deliver an outstanding donor experience.

Holly Palmer, Lee Durbin and their team on volunteers crunched and analysed the results to produce a pretty unique report, chock-a-block full of insight. This is an essential read for everyone involved in HE fundraising.

https://hedonorexperience.com/research-report-fundraising-in-higher-education-the-donor-experience/

The BIG 5 in fundraising performance metrics

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Reinier Spruit discusses how we’re in the relationship building business and how we need to measure and register every response.

Ironically, we must quantify the relations with our donors, so we can improve the quality of the contact we have with them.

There are a ton of metrics we can track, and should track, like email open rates, sign-up rates per hour, one-off cash donations and appeal response rates. But there are 5 that are simply much more important. Mainly because they are the building blocks for making sensible decisions for the longer term.

I call them the Big Five. The Big Five are Volume, Expenditure, Income, Retention and Return on Investment.

Find out more by clicking the link below:

https://101fundraising.org/2014/05/big-5-fundraising-performance-metrics/

Why crowdfund?

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Philippa Christoforou has been part of the OxReach team at Oxford University Innovation since 2016. Since then over £200,000 for social good projects originating at the Uhttps://www.linkedin.com/pulse/why-crowdfund-philippa-christoforouniversity of Oxford has been raised.

But why crowdfunding? Why not just apply for grant applications? What is the benefit to the project in watching the pledge count slowly creep towards the target, whilst the anxiety builds that we might not make it?

Here, Philippa describes her experience of crowdfunding and the benefits gained.

https://www.linkedin.com/pulse/why-crowdfund-philippa-christoforou

Colleges are going online to crowdsource donations, and they’re raising millions

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Getting alumni, especially younger graduates, to donate is a challenge for many colleges and universities, especially those that rely on approaches that could end up in voicemail or the rubbish bin.

Crowdfunding models are increasingly popular for students to undertake peer-to-peer and social fundraising on behalf of a fundraising program to bring in new donors.

In this article in the Washington Post, Danielle Douglas-Gabriel provides a number of real life examples of crowdfunding campaigns and the impact they’ve had on college and university fundraising.

https://www.washingtonpost.com/news/grade-point/wp/2016/04/19/colleges-are-going-online-to-crowdsource-donations-and-theyre-raising-millions/

Should you be Crowdfunding?

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Crowdfunding isn’t a new concept; it’s been around for nearly two decades. However, it has recently become more prominent as an alternative tool for the Higher Education sector.

In this blog, Eliott Falvert-Martin explains how Crowdfunding gives donors a unique opportunity to get interested in a cause on an emotional level and becomes an acquisition tool.

https://www.linkedin.com/pulse/should-you-crowdfunding-elliot-falvert-martin