Ever since humans first gathered together under a tree, we’ve told stories to one another. Stories that move us, scare us, illuminate our minds and inspire us to see the world anew. So why, when it comes to moving and inspiring people to give to a charitable cause, do so many in our industry resist […]
Read More Why fundraisers need to master the art of storytellingIn recent years, more attention has been paid to the value of mid-level donors. But many mid-level programs still underperform, with fundraisers uncertain about how to engage with these donors. Lawrence Henze, principal consultant at Blackbaud Target Analytics, has over 38 years of development and marketing experience in the nonprofit sector. In his latest white […]
Read More Finding Value in the Middle: An Examination of Mid-Level GivingEach year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer. Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar? Here, Robin Cabral shares some simple steps that you can take to […]
Read More 10 Ways to Find New Donors for Your Nonprofit OrganizationIt’s time to stop wasting money trying to interrupt your target prospects and instead reap the benefits of attracting your prospects to you. And that’s what inbound marketing services are all about – creating and sharing content that appeals to your audience so they build trust in your brand. It works on the principle of […]
Read More Why your business needs an inbound marketing Growth PlanEverybody wants to run a successful nonprofit, but there are far too many that do not realize the importance of good business practices when doing so. Take, for example, branding. When you set out to save the world, or at least make it a better place, it’s easy to just assume that the worthiness of […]
Read More Branding Your NonprofitThere’s no question that customer experience (CX) is a data-driven discipline. After all, at the foundation of most CX programs are close-ended surveys designed to capture and analyze customer feedback. Yes, metrics are a crucial element of every successful CX program. With metrics, you can establish a clear performance baseline and track trends based on […]
Read More More Than Just Data: Why Actionable Insights MatterPicture this: a wealthy donor opens up the daily newspaper at her kitchen table and sees a heart-warming story about a school-age child benefiting from your nonprofit’s services. On her drive to work, she hears your executive director interviewed on morning news radio. Before an afternoon meeting, the same donor scans her Instagram and Facebook […]
Read More 4 Steps to Strategic CommunicationsAt some level, every fundraiser knows that alumni engagement is an important driver of alumni giving. At the same time, the advancement profession seems perpetually perplexed by how to measure engagement and apply those measures to increase philanthropy. Why is that? Generally speaking, advancement offices have access to a pretty accurate picture of who alumni […]
Read More Alumni Engagement: What We’ve Gotten Wrong And How To Fix ItUnsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or in some other database. They make a few calls. They don’t get any appointments. They give up. Then they say the list was no good. Unsuccessful fundraisers don’t use the […]
Read More 7 simple steps to qualify your donorsThe California Consumer Protection Act requires businesses and charities to make disclosures in their public-facing privacy policies and to update annually such disclosures, starting January 1, 2020. To comply with the CCPA, the privacy policy must include the eight points listed in this useful guide. https://www.pillsburylaw.com/en/news-and-insights/ccpa-privacy-policy.html
Read More Countdown to CCPA: Updating your Privacy Policy
