If you only looked at how nonprofits spend most of their efforts during year-end fundraising season, you might think that Giving Tuesday is the most important giving day of the year.

However, the data tells a different story.

  • Giving Tuesday brings in 4.3% of online year-end revenue.
  • December 31st brings in 15.5% of online year-end revenue.
  • The last week of the year as a whole brings in 37% of online year-end revenue.

This blog post by Nathan Hill will be of great value to you to equip you with strategies and tips to maximize donations during the biggest giving week of the year. This blog covers maximising donations from your web traffic, crafting emails and optimising your online donation form.


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