Welcome to Propper Fundraising, the website collating fundraising blogs and articles written by some of the best fundraisers, leaders, marketers and data professionals.
60% of charities now have a digital strategy
Now in its fifth year, the Charity Digital Skills Report is an annual barometer of digital skills, attitudes and support needs across the sector. The report tracks how these have changed year on year and analyses how other key building blocks for digital change are progressing, including understanding user needs, leadership, strategy and governance. The … Continue reading 60% of charities now have a digital strategy
7 Steps to Ensure and Sustain Data Quality
Before data science became mainstream, data quality was mostly mentioned for the reports delivered to internal or external clients. Nowadays, because machine learning requires a large amount of training data, the internal datasets within an organization are in high demand. In addition, the analytics are always hungry for data and constantly search for data assets … Continue reading 7 Steps to Ensure and Sustain Data Quality
15 Most Valuable Emotional Intelligence TED Talks on Youtube
Emotional intelligence gets a lot of attention in the field of leadership research, and it is drawing increasing attention from many other fields as well. By increasing empathy and compassion through accurate awareness and acceptance of emotions, real widespread change can be ignited. Daniel Goleman wrote the book Emotional Intelligence and his personal “awakening” into … Continue reading 15 Most Valuable Emotional Intelligence TED Talks on Youtube
4 tips for launching a successful data strategy
Becoming a data-driven fundraising organisation isn't as simple as amassing loads of data. If it were, more charities would already be reaping the rewards. A bald allusion to the Rime of the Ancient Mariner comes to mind, “Data, data everywhere, but not a drop to use.” Which data should we collect? Which department “owns” the … Continue reading 4 tips for launching a successful data strategy
Educational fundraising: how to structure your Regular Giving year
Whether you are working for a school, university, college or are outside the world of education: when creating a Regular Giving programme, there tend to be a number of pillars. Telephone campaigns, mass mail appeals and more bespoke approaches usually end up being core parts of your programme. Of course this depends on the data … Continue reading Educational fundraising: how to structure your Regular Giving year
How to design kick-ass pages and products by simply asking some questions
Every organisation wants to design digital solutions with a rich user experience. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems … Continue reading How to design kick-ass pages and products by simply asking some questions
Most public sector messages are not direct marketing
The ICO says public sector organisations can send ‘promotional’ messages which would not be classed as direct marketing, if they are necessary for a public task or function. This is significant. ‘Promotional’ messages have always been considered as ‘direct marketing’ before, regardless of whether they are sent by commercial companies, not-for-profits or the public sector. It … Continue reading Most public sector messages are not direct marketing
How to remember names – every single time!
You’re out making waves in the world: networking with potential clients, donors, business partners, or simply meeting new friends. Nothing makes a person feel valued like you remembering their name. But there’s one problem: just how are you supposed to remember all those names and faces!? Could there really be a version of ‘Future You’ … Continue reading How to remember names – every single time!
Data doesn’t speak for itself: Why data storytelling is important
Almost all data is a recording of past events - what has happened before. People have to explore and analyze it to find historical truth, in the hopes it can reveal trends, inform the next direction to take, and act as a guide for the actions necessary to improve the future. For analysts in an … Continue reading Data doesn’t speak for itself: Why data storytelling is important
Philanthropy and Cyber-Security
With more than a trillion dollars flowing in 2017 from donors and government agencies to grantees in the United States alone, online thieves have discovered fertile hunting ground. Cyberattacks have only gotten more clever, and the stakes higher. To thwart hackers, organizations in the philanthropy space need to focus on both common security practices and … Continue reading Philanthropy and Cyber-Security
