Welcome

Welcome to Propper Fundraising, the website collating fundraising blogs and articles written by some of the best fundraisers, leaders, marketers and data professionals.

How I Learned to Stop Worrying and Love Development Content: Five ways to reframe your donor stories

Higher education and nonprofit communications teams tend to turn their noses up at donor profiles. Their reaction isn’t unfounded; college alumni magazine readership surveys, for one, consistently show that donor profiles and gift announcements rank last in interest among types of content in these publications. After working for more than a decade on both sides … Continue reading How I Learned to Stop Worrying and Love Development Content: Five ways to reframe your donor stories

10 Visualisations Every Data Scientist Should Know

Data visualisation plays two key roles: 1. Communicating results clearly to a general audience. 2. Organizing a view of data that suggests a new hypothesis or a next step in a project. It’s no surprise that most people prefer visuals to large tables of numbers. That’s why clearly labeled plots with meaningful interpretation always make … Continue reading 10 Visualisations Every Data Scientist Should Know

The Science Behind What Motivates People To Donate To Nonprofits

There is no algorithm for human behaviour. To truly understand your donors, you need to take a cue from science and their findings. First, the good news: Charitable giving to nonprofits is contagious and elevating. Most people assume that generosity involves sacrifice: We are giving something up so someone else can have more. But this … Continue reading The Science Behind What Motivates People To Donate To Nonprofits

Happy Christmas – the Top 12 blogs of 2021 – part 1

As we approach Christmas 2021, I wanted to thank all subscribers, followers and readers of this website and I wish you all a lovely time, whatever circumstances you find yourself in. In 2021, Propper-Fundraising.com received over 5,300 visitors and for the second year running, the site saw the number of page views increase by 28%. … Continue reading Happy Christmas – the Top 12 blogs of 2021 – part 1