Welcome to Propper Fundraising, the website collating fundraising blogs and articles written by some of the best fundraisers, leaders, marketers and data professionals.
Philanthropy and Cyber-Security
With more than a trillion dollars flowing in 2017 from donors and government agencies to grantees in the United States alone, online thieves have discovered fertile hunting ground. Cyberattacks have only gotten more clever, and the stakes higher. To thwart hackers, organizations in the philanthropy space need to focus on both common security practices and … Continue reading Philanthropy and Cyber-Security
Does Your Nonprofit Need a New Donor Retention Strategy?
Donor retention was 45.5% at the end of 2017, which is not an inspiring number. So, why should my organization be focused on donor retention? One major reason is financial – it costs less to motivate an existing donor to donate again, versus attracting new donors. In addition, you already know that they believe in … Continue reading Does Your Nonprofit Need a New Donor Retention Strategy?
20 conversion-boosting hero image website examples
The hero image trend in web design is still going strong. Don’t believe us? Just take a look at the top-half of this page. How a website is designed directly influences how a user feels about the brand behind the site. Using a hero image on your site can help to establish trust among new … Continue reading 20 conversion-boosting hero image website examples
Leadership and the art of plate spinning
It is often difficult to find similarities between philanthropy and the commercial world (asking for a donation is not the same thing as sales). One area where commonality can be found is the drive for change. The impact of fundraising drives change within your organisation, your community and maybe even the world. Driving change is … Continue reading Leadership and the art of plate spinning
Is your nonprofit missing out on a huge crypto-tunity?
Want to know who’s cooler at using technology to raise money than your average well-funded university or nonprofit? Malala, that’s who. Also, the United Way. The Count Basie Center for the Arts, Wake Forest University, Cushing Academy, and 200+ other nonprofits that have signed up with The Giving Block to accept cryptocurrencies. “Oh, cryptocurrency. Pfft!” you might be thinking. … Continue reading Is your nonprofit missing out on a huge crypto-tunity?
How to feel more confident
“Confident” is not the opposite of “nice”. And if it seems that “nice” requires you to act with less confidence, you’re being asked to perform. An internal report at Hewlett Packard found that men apply for a job or promotion when they meet 60% of the qualifications, but women apply only if they meet 100% of … Continue reading How to feel more confident
Five Emerging Nonprofit Trends In 2021
Last year, most nonprofits successfully pivoted to virtual engagement, increased services to meet demands and grappled with fundraising declines. In 2021, these emerging trends and others will have critical implications that extend well beyond fundraising and stewardship. Equity And InclusionVirtual Employee EngagementCollective Displacement: Remote WorkMental Health And WellbeingFlexibility And 'Futureproofing' While we've come a long … Continue reading Five Emerging Nonprofit Trends In 2021
Gamification Websites for Nonprofit Fundraising
We all have something in common – we don’t want to be bored. A common thread among all nonprofits is that they need to raise money in order to do their good work. Now, combine that with the above fact about not wanting to be bored and gamification websites for nonprofit fundraising was born. Gamification … Continue reading Gamification Websites for Nonprofit Fundraising
Customers generally don’t care about your story; they care about their own storybrand
‘Building a Storybrand’ – This is not a book about telling your company’s story. A book like that would be a waste of time. Customers don’t generally care about your story; they care about their own.’ Such was the overarching message of the Lucidity Business Book Club’s book of choice for the June meeting as … Continue reading Customers generally don’t care about your story; they care about their own storybrand
5 Ways to Make the Case for the Back Office in Fundraising
Perhaps the easiest answer is to acknowledge that leadership rarely has a fundraising background. But leaders are more likely to interact with the frontline officers. Their experience with fundraising is seeing and perhaps participating only in the cultivation and asking process. Their line of sight to the rest of the organization is limited. And it … Continue reading 5 Ways to Make the Case for the Back Office in Fundraising
