Generations of fundraisers and NGOs have been conditioned to a very insidious formula for the way we fundraise. This formula has evolved, it has mutated, but it is still very much alive. Essentially, this formula rests on humanising the donor, and then predominantly the white donor, and on dehumanising the predominantly non-white beneficiaries and more […]Read More Inclusive communications in the fundraising and philanthropy sectors
Emily Taylor writes about listening – how to do it, why it’s important, and what we can learn from it. For-profits have been listening to their customers for years – tailoring experiences and clearly communicating their offerings in ways that make it easy to understand (think of a Starbucks menu or a Uber Eats delivery […]Read More Human-centered design, design thinking
Nonprofits operate in an increasingly volatile world — and a rapidly evolving digital landscape. This was true before the pandemic and even more so now. According to a 2020 nonprofit trends report, the demand for more nonprofit programs and services is rising. So what can non-profits do now to be successful? Vala Afshar looks for […]Read More Nonprofits are the engines of change
In an effort to raise money and awareness for causes, nonprofit organizations often feel compelled to tell stories of desperate victims. Well-intentioned efforts to convey the urgency and severity of need lead organizations to reduce people to their problems. And to stand out in the crowded marketplace, organizations often conflate value with heroism, representing themselves […]Read More 5 Ways for Nonprofits to Tell an Ethical Story
“Poverty porn” refers to the use of pictures, video, the written word, and other forms of communication to present participant stories through a victimizing lens. These elicit feelings of pity and motivate donors to give. These media show helpless, passive victims just waiting for someone to rescue them. While dehumanizing language may bring in funding, […]Read More “Othering” Language akin to Poverty Porn: Is Your Nonprofit Guilty?
One of the most troubling facts about our industry is that the average time Development Directors stay in their roles is only 18 months! On average, a major gift takes two years to move from identification and qualification to solicitation and closure. Major Gift Officers generally require three years of activity before an optimal return […]Read More A pinch of fairy dust and a touch of realism!
That’s a truism. You obviously have to have some spare cash if you are going to support a charity, but what makes this a particularly interesting point is the recent report from the Governor of the Bank of England, where he explains that saving deposits have increased in value by over £125 billion during the […]Read More People who have more money can give more away
Data and security breaches are only becoming more common. In the past few years, Equifax admitted that 147 million of its accounts had been exposed, and Marriott reported that the data of roughly 500 million guests had been compromised — and that’s only to name a few. Philanthropy is not immune to these attacks. After […]Read More Security Will Continue To Put Philanthropy At Risk — Here’s What You Can Do
Volatility. Uncertainty. Complexity. Ambiguity. These four words (shorthanded to “VUCA”) describe the type of high-stress, high-demand scenarios that can rapidly degrade one of our most powerful and influential brain systems: our attention. Right now, during the COVID pandemic, we are all living in VUCA conditions. Compounding the constant health and economic concerns, we are facing […]Read More 10 Ways Your Brain Reacts to Uncertain Times
Imagine the colleague with whom you have a very challenging relationship, the person who makes the most innocuous conversation tense and uncomfortable. Now imagine the following scenario: You’re sitting at your desk working away when a message from that person pops up on your screen. You open the message and it reads: “I got the […]Read More A Mental Trick to Help with Challenging Conversations