Why your business needs an inbound marketing Growth Plan

It’s time to stop wasting money trying to interrupt your target prospects and instead reap the benefits of attracting your prospects to you. And that’s what inbound marketing services are all about – creating and sharing content that appeals to your audience so they build trust in your brand. It works on the principle of attract, convert, close and delight; turning strangers into visitors, leads to customers, and finally promoters.

35% say closing a deal is getting harder, whilst only 22% are happy with their current conversion rates. And that’s exactly where inbound marketing technology comes in.

Abby Mitchinson writes how inbound can give you the opportunity to think smarter, grow faster, and deliver powerful results.

https://info.angelfish-marketing.com/blog/business-inbound-marketing-services-gameplan

10 Most Effective Communication and Fundraising Tools, According to Non-Profits

Survey respondents for the 2018 Global NGO Technology Report were asked to rate the effectiveness of the most commonly used communication and fundraising tools. Their answers provide valuable insight into which tools NPOs, NGOs, and charities should prioritize in their communications and fundraising strategy.

http://techreport.ngo/2018/03/28/10-effective-communication-fundraising-tools-according-nonprofits/

9 top tips on making Facebook ads work for fundraising

Award-winning fundraiser Emily Casson shares nine brilliant tips to start your journey on social media fundraising advertising. Facebook advertising is a great tool to start, or grow, your digital fundraising. Emily started using Facebook advertising nearly three years ago and now recruits over 10,000 new regular giving donors a year at a positive ROI, plus many more event participants, legacy pledgers and other supporters. Follow the link for some top tips that apply whatever your budget or cause.

https://greatcharityspeakers.com/2019/04/21/9-top-tips-on-making-facebook-ads-work-for-fundraising/

Giving Day – The Ultimate Guide to Success

A Giving Day is a 24 hour digitally driven fundraising and engagement campaign with the goal of rallying a university’s or nonprofit’s community behind a particular cause.

The original and most famous Giving Day is #GivingTuesday and has since been embraced by universites and nonprofits across the globe looking to run their own campaigns.

In this plan from Hubbub, you will gain a clear idea of the steps required to launch a successful Giving Day campaign. Much of this is targeted at universities, schools and colleges, but is applicable to the whole nonprofit sector.

https://www.hubbub.net/giving-day

Free Stuff! 51 Stunning Presentation Slides You Can Customize [Plus Templates]

Creating a presentation powerful enough to stay in your audience’s mind is key whether you’re presenting to potential prospects, showing off your incredible KPIs at your board meeting or sharing best practise with other fundraisers at the next CASE conference!

Visme has put together an incredible selection of free presentation templates that will ensure you stand out.

https://visme.co/blog/creative-presentation-ideas/

Free Stuff! Really Good Emails

More free stuff and this time we focus on email templates. Emails are a key method for non-profits to communicate with your supporters and getting the design right is key in getting your message read.

Really Good Emails is an amazing resource with over 4000 real email campaigns to inspire you PLUS if you sign up for free, the code behind the email for you to tailor to your needs.

https://reallygoodemails.com/

Free Stuff! Free tools for you – Hands-On Fundraising

Every week, Mary Cahalane provides expert fundraising advice in her blog – I could easily reshare her blog here every week (hint – sign up to the Hands on Fundraising blog).

Anyway, Mary’s post at the beginning of the month really stood out for offering links to loads of free content to help fundraisers get creative. There are sites listed which offer free photos, photo editing, graphic design, office tools but what really stands out is the list of writing tools!

Miss it, miss out!

https://mcahalane.com/11390-2/

Why crowdfund?

Philippa Christoforou has been part of the OxReach team at Oxford University Innovation since 2016. Since then over £200,000 for social good projects originating at the Uhttps://www.linkedin.com/pulse/why-crowdfund-philippa-christoforouniversity of Oxford has been raised.

But why crowdfunding? Why not just apply for grant applications? What is the benefit to the project in watching the pledge count slowly creep towards the target, whilst the anxiety builds that we might not make it?

Here, Philippa describes her experience of crowdfunding and the benefits gained.

https://www.linkedin.com/pulse/why-crowdfund-philippa-christoforou

Colleges are going online to crowdsource donations, and they’re raising millions

Getting alumni, especially younger graduates, to donate is a challenge for many colleges and universities, especially those that rely on approaches that could end up in voicemail or the rubbish bin.

Crowdfunding models are increasingly popular for students to undertake peer-to-peer and social fundraising on behalf of a fundraising program to bring in new donors.

In this article in the Washington Post, Danielle Douglas-Gabriel provides a number of real life examples of crowdfunding campaigns and the impact they’ve had on college and university fundraising.

https://www.washingtonpost.com/news/grade-point/wp/2016/04/19/colleges-are-going-online-to-crowdsource-donations-and-theyre-raising-millions/

How to plan a major nonprofit crowdfunding campaign

Crowdfunding campaigns aren’t just successful by chance. They require a lot of planning to ensure you’re reaching the right people to propagate your message.

In this essential guide, Jonathan May from hubbub provides excellent tips on how to plan your crowdfunding campaign.

https://www.hubbub.net/blog/how-to-plan-a-major-nonprofit-crowdfunding-campaign

Should you be Crowdfunding?

Crowdfunding isn’t a new concept; it’s been around for nearly two decades. However, it has recently become more prominent as an alternative tool for the Higher Education sector.

In this blog, Eliott Falvert-Martin explains how Crowdfunding gives donors a unique opportunity to get interested in a cause on an emotional level and becomes an acquisition tool.

https://www.linkedin.com/pulse/should-you-crowdfunding-elliot-falvert-martin

Crowdfunding Appeal: Smart Handpumps reduce pump downtime

Smart Handpumps get fixed within 3 days – not 30, letting people get on with their lives, instead of spending hours collecting water.

Many rural communities across the developing world rely on hand pumps for their daily water needs. However, at any one time, one in four pumps is broken. Smart Handpumps have a transmitter that show how much they are being used, and if they are broken. In the areas where they have been installed in Eastern Kenya 98% of repairs are now completed within three days, rather than weeks or months, as was the case before. With your help, we can bring this technology to more communities in other parts of Kenya, and beyond, so that more people can benefit from sustainable water supplies.

Gifts to this appeal will be matched by the Global Challenges Research Fund, which means your money will go twice as far.

This appeal runs for the month of June on the University of Oxford’s crowdfunding site Oxreach. Their Twitter feed will be featured on this site during June 2019.

Visit the site to find out more about the project, and how you can help – and please spread the word!

This is a special post highlighting a real appeal. If you would like to feature an appeal that is special to you, please contact me. Hopefully, we can make this a regular feature.