How I Learned to Stop Worrying and Love Development Content: Five ways to reframe your donor stories

Higher education and nonprofit communications teams tend to turn their noses up at donor profiles. Their reaction isn’t unfounded; college alumni magazine readership surveys, for one, consistently show that donor profiles and gift announcements rank last in interest among types of content in these publications. After working for more than a decade on both sides … Continue reading How I Learned to Stop Worrying and Love Development Content: Five ways to reframe your donor stories

#GivingTuesday tweets that got noticed vs those that didn’t

Go on Twitter and search up the #GivingTuesday hashtag and you’ll find a never-ending torrent of tweets by non-profits trying to get the attention of digital passersby. Given how jam-packed the market is, and how short peoples’ attention spans are on Twitter, if there’s anything a non-profit can do to get even ONE like, or … Continue reading #GivingTuesday tweets that got noticed vs those that didn’t

The Pixar Pitch!  Telling your Story Crisply and with Clarity in order to Compel Action

In order to move others, we need to become much better at clearly stating what it is we want and where it is we want people to go. Daniel Pink presents the Pixar Pitch as a prime tool in thinking about this. Pixar Animation Studios, starting with Toy Story, is one of the most successful … Continue reading The Pixar Pitch!  Telling your Story Crisply and with Clarity in order to Compel Action

60% of charities now have a digital strategy

Now in its fifth year, the Charity Digital Skills Report is an annual barometer of digital skills, attitudes and support needs across the sector. The report tracks how these have changed year on year and analyses how other key building blocks for digital change are progressing, including understanding user needs, leadership, strategy and governance. The … Continue reading 60% of charities now have a digital strategy

15 Most Valuable Emotional Intelligence TED Talks on Youtube

Emotional intelligence gets a lot of attention in the field of leadership research, and it is drawing increasing attention from many other fields as well. By increasing empathy and compassion through accurate awareness and acceptance of emotions, real widespread change can be ignited. Daniel Goleman wrote the book Emotional Intelligence and his personal “awakening” into … Continue reading 15 Most Valuable Emotional Intelligence TED Talks on Youtube

How to design kick-ass pages and products by simply asking some questions

Every organisation wants to design digital solutions with a rich user experience. To do this, they need a thorough understanding of how people interact with technology and experience these solutions. As humans we are hardwired to spot certain patterns and responses in our surroundings. We use these responses and patterns when we are solving problems … Continue reading How to design kick-ass pages and products by simply asking some questions

Most public sector messages are not direct marketing

The ICO says public sector organisations can send ‘promotional’ messages which would not be classed as direct marketing, if they are necessary for a public task or function. This is significant. ‘Promotional’ messages have always been considered as ‘direct marketing’ before, regardless of whether they are sent by commercial companies, not-for-profits or the public sector. It … Continue reading Most public sector messages are not direct marketing