Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources.
Unfortunately, when it comes to understanding our visual brains, plenty of myths clutter the published universe. To save everyone a lot of wasted effort, Samantha Lile at Visme
has debunked 10 common myths about our brains and their visual abilities.
Every week, Mary Cahalane provides expert fundraising advice in her blog – I could easily reshare her blog here every week (hint – sign up to the Hands on Fundraising blog).
Anyway, Mary’s post at the beginning of the month really stood out for offering links to loads of free content to help fundraisers get creative. There are sites listed which offer free photos, photo editing, graphic design, office tools but what really stands out is the list of writing tools!
Miss it, miss out!
Philippa Christoforou has been part of the OxReach team at Oxford University Innovation since 2016. Since then over £200,000 for social good projects originating at the Uhttps://www.linkedin.com/pulse/why-crowdfund-philippa-christoforouniversity of Oxford has been raised.
But why crowdfunding? Why not just apply for grant applications? What is the benefit to the project in watching the pledge count slowly creep towards the target, whilst the anxiety builds that we might not make it?
Here, Philippa describes her experience of crowdfunding and the benefits gained.
Getting alumni, especially younger graduates, to donate is a challenge for many colleges and universities, especially those that rely on approaches that could end up in voicemail or the rubbish bin.
Crowdfunding models are increasingly popular for students to undertake peer-to-peer and social fundraising on behalf of a fundraising program to bring in new donors.
In this article in the Washington Post, Danielle Douglas-Gabriel provides a number of real life examples of crowdfunding campaigns and the impact they’ve had on college and university fundraising.
To deliver against their duties, charity trustees need to be able to identify the critical issues – the charity’s purposes and plans, its solvency, its resilience and quality of governance – and to be able to review these at regular intervals.
In this post, the Charity Commission has designed 15 questions to help charity trustees carry out such a review and decide what they need to focus on.
Boards play a crucial role in helping a charity achieve its mission and deliver the greatest impact possible. Sonali Patel discusses that when charities follow best practice in governance, they are more effective, forward looking and efficiently run.
Funders of charities require good governance for a charity to be effective. While there are exceptions, it is therefore surprising that there are not more funders who provide investment for charities to improve governance.
Dan Francis from the NCVO shares key findings from the Good Trustee Guide.
Amongst the recommendations, Dan discusses how to make boards more diverse, accessible and make inductions less complex.
Nonprofit board members have the potential to be exceptional ambassadors for the charity. However, finding the time to coach board members in the art of putting the organization’s public face on view can be tricky.
In some cases, the CEO simply doesn’t encourage contact between the board and staff. At other times, they fail to include selected directors in important conversations with key public figures and/or major donors or foundation executives.
In this article, Eugene Fram highlights a number of ways to develop “ambassadorships” on the nonprofit board:
We are all searching for the right prospecting strategies for major gifts. Here, @GailPerrync, shares her favourite prospecting strategies to help you take a faster route to finding new major gifts prospects.