The Institute of Fundraising (IoF) recently launched Good Asking – a report on why charities research and process supporter information. They worked with leading academic Dr Beth Breeze from the University of Kent, to survey over 300 fundraisers to understand why they process and research information about their supporters, and what the benefits are for donors, charities and the wider public.
The purpose of this report is to shed light on the importance of fundraisers and their work. If they are to be successful, fundraisers need to conduct research to facilitate the efficient and accurate matching of donors and the causes they might wish to support, and to do so in a way that makes the experience as pleasurable as possible for the generous donor.
THE REPORT FINDINGS INCLUDE:
- 90% of fundraisers believe that conducting research enables fundraisers to better communicate and tailor their work to the interests and priorities of donors
- Most (88%) fundraisers believe that conducting research reduces the levels of unwanted or irrelevant mail sent out
- A representative survey of the general UK population found that almost two-thirds (60%) of those who prefer charities to communicate in a tailored way with them, think that charities should be able to use information that is publicly available, for example doing Google searches or drawing on newspaper articles, in order to tailor their approach to their supporters.
The report also highlights that:
- Two-thirds of major donors believe that a ‘more professional approach’ by fundraisers has been a key factor in the development of philanthropy in the UK
The reference to mind tricks makes this blog by Dr Travis Bradberry sound a little sinister, but making yourself more astute and aware of your surroundings, and the way people engage with you, can give you an edge when dealing with prospects.
As soon as you become aware of these 11 tricks, they start popping up wherever you look. With minimal effort on your part, their unconscious influence on behavior can make a huge difference in how you handle your prospects and in your day-to-day life.
How do you set the right tone when you meet a donor or prospect for the first time?
Martin Leifeld has recorded an 8 minute video in which he discusses how you can pose meaningful questions, combined with gratitude and compliments to effectivley engage with your prospect.
Raising mega-gifts may be the fastest way for charities to achieve a step-change, but securing such large donations is easier said than done.
Matthew Ferguson and Gemma Peters provide invaluable insight into how major gift fundraising from those who have a net wealth of at least £50m is very different to other types of fundraising.
Impact investing, which aims to generate measurable social and environmental impact as well as financial return, is a wealth management buzz term right now. Yet while wealthy individuals and foundations are drawn increasingly to impact investing to advance their social missions, it is creating a few tensions in the philanthropic community. Some argue that impact investment does not always complement philanthropy and could even harm it. Others say it cannot replace donations.
Sarah Murray explains on this article from the Financial Times (subscription may be required).
If you’re anything like me – a quick escape into space can work wonders – you will enjoy this blog. If, however, you’ve never seen a Star Wars movie before, you can use this blog to bluff your way through a conversation by realising how similar a sci-fi romp and fundraising really is! 🙂
Regardless how you feel about Star Wars, this is a lovely intro on the fundraising characteristics needed to excel in fundraising by Ellie Burk.
Major donor fundraising is not about quick wins. Instead, careful and considered relationship building between key stakeholders can support the process in much more effective terms.
How can this be achieved and institutional expectations met? UKFundraising comes to the rescue with 7 key considerations to make.
It’s not often that you get an award-winning prospect researcher share their experiences and tips on how to run a successful research operation. Jason J Briggs provides 10 excellently detailed tips, including data-led decision making and those elusive prospect research KPIs.
This is a must read.
Women are emerging boldly in the for-profit and non-profit sectors – including as campaign volunteer leaders and lead donors.
Graham-Pelton’s Elizabeth Zeigler shows how major gift fundraisers can benefit from data about women and their philanthropy in order to develop sound engagement and solicitation strategies.
We are all searching for the right prospecting strategies for major gifts. Here, @GailPerrync, shares her favourite prospecting strategies to help you take a faster route to finding new major gifts prospects.