Did you know that legacy fundraising produces the most ROI (return on investment) of any fundraising activity?

Stephen Pidgeon states in his book How To Love Your Donors to Death that the average amount of a bequest in the US is about $37,000. Compare that to the average major gift of $5,000.

With that kind of ROI, is your organization putting enough effort into legacy fundraising? Donations through bequests can become a major part of a nonprofit’s income.

At the moment, in the US, legacies account for nearly 8% of voluntary contributions, while in the UK, the figure is even higher at around 20%. In spite of their importance, however, charitable bequests have received relatively little attention, compared to other forms of charitable giving.

Find out why legacy fundraising is important and in Wagisha Jha’s detailed guide containing 12 tips and insights. You’ll be ready to get started (or take your legacy fundraising to the next level)!


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