The fundraising paradox

If Our Donors Aren’t Listening, Are We Really Communicating? With the relative ease and low-cost of online communication, many nonprofits have more messages directed at prospects and donors than ever before. But it is generally estimated that donors and prospects see more than 5,000 marketing messages a day: “Buy this soft drink. These are the […]

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Finding Value in the Middle: An Examination of Mid-Level Giving

In recent years, more attention has been paid to the value of mid-level donors. But many mid-level programs still underperform, with fundraisers uncertain about how to engage with these donors. Lawrence Henze, principal consultant at Blackbaud Target Analytics, has over 38 years of development and marketing experience in the nonprofit sector. In his latest white […]

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Big Data Analysis

Big Data is not just the ability to store large amounts of data, more important is what we can do to the data in that large volume, how we use the data with such large volumes. One of its uses is for data analysis needs. Big Data Analysis can be done in order to assist […]

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Business intelligence vs. business analytics: Where BI fits into your data strategy

Traditionally, enterprises have focused their data strategies around business intelligence (BI), but the rise of predictive and prescriptive analytics platforms, in part thanks to machine learning and artificial intelligence, is changing the equation. Even business intelligence itself is evolving, tipping in capabilities previously exclusive to business analytics platforms. Analysts and consultants agree that understanding the […]

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What’s the difference between data, analytics and insights experts?

Utilising data to make better business decisions is on the agenda for the majority of organisations, with almost three-quarters (74%) saying they want to be “data-driven,” according to a study by Forrester. However, data is only valuable if it transpires into meaningful actions – only 29% of organisations said their data efforts have led to […]

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