How to Develop Effective KPIs

Of course Key Performance Indicators (KPIs) are important. But, when push comes to shove, KPIs are only really useful if you identify the right ones for your cause. They will only deliver mission-critical data if you use the KPIs and analyse what they tell you on a regular basis to inform your decision making. In […]

CASE-Ross Support of Education Survey 2021

The CASE-Ross report, released by the Council for Advancement and Support of Education (CASE), shows new philanthropic funds secured by UK and Irish highereducation institutions was £1.09 billion during the 2019-2020 reporting year. The new funds secured from philanthropic sources has remained higher than £1 billion for the third year running though average new funds […]

Cat People and Dog People

Are you a cat person or a dog person? The answer to that might impact your choice of a (potential) mate. The experiment on an online dating site randomized the same male in two different photos, one holding a cat, one not. Women then “swiped” to show interest. The guy with the cat was considered […]

Human-centered design, design thinking

Emily Taylor writes about listening – how to do it, why it’s important, and what we can learn from it. For-profits have been listening to their customers for years – tailoring experiences and clearly communicating their offerings in ways that make it easy to understand (think of a Starbucks menu or a Uber Eats delivery […]

Nonprofits are the engines of change

Nonprofits operate in an increasingly volatile world — and a rapidly evolving digital landscape. This was true before the pandemic and even more so now. According to a 2020 nonprofit trends report, the demand for more nonprofit programs and services is rising. So what can non-profits do now to be successful? Vala Afshar looks for […]

People who have more money can give more away

That’s a truism. You obviously have to have some spare cash if you are going to support a charity, but what makes this a particularly interesting point is the recent report from the Governor of the Bank of England, where he explains that saving deposits have increased in value by over £125 billion during the […]

Security Will Continue To Put Philanthropy At Risk — Here’s What You Can Do

Data and security breaches are only becoming more common. In the past few years, Equifax admitted that 147 million of its accounts had been exposed, and Marriott reported that the data of roughly 500 million guests had been compromised — and that’s only to name a few. Philanthropy is not immune to these attacks. After […]

5 Email Marketing Sequences You Should Set Up For Your Nonprofit

One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails’ timing and content. A surefire way to power up your email marketing is to […]

Fundraising in 2021 – what might we expect?

Back in June 2020, Mark Phillips wrote a study on what fundraising in 2021 might look like? As we head towards an easing of lockdown 3, now seems like a good time to reflect on Mark’s wise words to help us through the rest of the year. When Mark was writing thus, there obviously was […]

Landmark ruling eases telemarketing laws for Dutch charities

On 26 January 2021, the Dutch government unanimously approved two amendments to the proposed Telecommunications Act, softening the rules for charities in contrast with legislation for businesses. The former proposal for the Dutch Telecommunications Act restricted organisations from contacting individuals who have not opted in for marketing calls unless they have a financial relationship as customers or, in the […]