Meet the people – a lesson in asking the public the right question…

Understanding public opinion is always worthwhile but can be fraught with danger. David Kernohan examines the unexpected policy impact of a recent poll and discusses why a huge part of the art and science of survey design is choosing the right questions to ask. https://wonkhe.com/meet-the-people-a-lesson-in-asking-the-public-the-right-question/

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Business partners overloaded with data? Reshape Insights and Analytics for Sensemaking!

Business and marketing leaders are continuing to invest in data programmes because they recognize the tremendous power of data. Insights and Analytics leaders have always known about the power of data, but now the secret’s out. Data is not just for researchers and analysts to dig around in anymore – it’s for everyone! Businesses are […]

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21 Key Performance Indicators Nonprofit Management Needs to Track

When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing. But sometimes, it can be tough to figure out exactly what measurements your organization needs in order to identify where your […]

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Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects

Change can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the pressure builds, the balance shifts, and the old walls that held […]

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9 Free Marketing Strategy Templates

A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results. Strategy templates are a great way to capture and communicate […]

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