Security Will Continue To Put Philanthropy At Risk — Here’s What You Can Do

Data and security breaches are only becoming more common. In the past few years, Equifax admitted that 147 million of its accounts had been exposed, and Marriott reported that the data of roughly 500 million guests had been compromised — and that’s only to name a few. Philanthropy is not immune to these attacks. After […]

5 Email Marketing Sequences You Should Set Up For Your Nonprofit

One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails’ timing and content. A surefire way to power up your email marketing is to […]

Fundraising in 2021 – what might we expect?

Back in June 2020, Mark Phillips wrote a study on what fundraising in 2021 might look like? As we head towards an easing of lockdown 3, now seems like a good time to reflect on Mark’s wise words to help us through the rest of the year. When Mark was writing thus, there obviously was […]

Landmark ruling eases telemarketing laws for Dutch charities

On 26 January 2021, the Dutch government unanimously approved two amendments to the proposed Telecommunications Act, softening the rules for charities in contrast with legislation for businesses. The former proposal for the Dutch Telecommunications Act restricted organisations from contacting individuals who have not opted in for marketing calls unless they have a financial relationship as customers or, in the […]

Making the business case for a chief data officer

The right CDO can help firms reap the benefits of data-informed decision-making. Companies are doing more than paying lip service to data-driven decision-making these days; many have added a chief data officer to their already crowded executive ranks. But the question remains whether this once obscure position can deliver enough business value to justify its […]

Data Governance: 5 Best Practices for Data Governance

The number of connected devices has expanded rapidly in recent years, as mobile phones, telematics devices, IoT sensors, and more have gained widespread adoption. At the same time, big data analytics has come of age. The deluge of new data has combined with an increased need for analyzing and exploiting that information to create an […]

Why Risk Management Solutions Are The Future Of Charity Cyber Security

Over the last few years, organisations of all kinds have experienced a significant change in the information security landscape. New data privacy regulations require increased compliance and diligence, with major penalties. These pressures weigh even more heavily on charities, who have a legal and ethical duty to do everything in their power to protect sensitive […]

Data insight made easy: using RFM scoring to find great prospects

As fundraisers, when we think about data analysis today, we’re likely to drift into the world of complex modeling practices that predict what donors are most likely to give based on a wide variety of factors. Go to any conference and you’re bound to hear about the wonder of Big Data. But if you work […]

“If You Can’t Measure It, You Can’t Manage It” – Using Metrics to Strengthen Your Fundraising Program

It is common knowledge that to effectively manage donor relationships and see the greatest success in your fundraising program, you must build strong ties between your prospects and your organization’s mission. Relationships will always be the foundation of a fruitful fundraising program. But, you can’t build a relationship on metrics. While relationships have and will […]

10 Tips to Help You Get Personal with Donors

Getting personal with your donors is essential to your success as a nonprofit marketer and the tools to personalize digital communications are more available than ever. You can provide a deep and meaningful experience to your site visitors, email recipients and most importantly, donors by thinking through the process of engagement and using the tools […]