Does data really matter? In the increasingly crowded and vital world of fundraising, every interaction counts. Yet, for busy development teams, the shotgun approach of contacting just about anyone connected to your organisation or institution often yields disappointing results. This is where data steps in, transforming the fundraising landscape from a scattershot endeavour into a … Continue reading Turning Blind Calls into Bullseyes: How Data Empowers Fundraisers with Smarter Targeting
‘Dos and Data – how your database can help you make your events even better
Whatever you fundraise for, it’s unlikely that you’ll be able to get away from events. They are a wonderful, personal way to raise awareness of your cause, bring together possible donors, and thanking those who have donated. On the flip side, they’re a lot of work to get right, and sometimes you can be left … Continue reading ‘Dos and Data – how your database can help you make your events even better
Do you like what we do? How can you measure and track engagement using what you already do.
By Adriana Williams Why is engagement important The traditional pyramid, or its inverted “funnel” counterpart, is (in my opinion) the best demonstration of the role that engagement plays in fundraising. Whether at the top or the bottom, the slice named ‘community’ or ‘potential donors’ is certainly where the vast majority of our constituents sit. In … Continue reading Do you like what we do? How can you measure and track engagement using what you already do.
Saying ‘aloe’ to your new community – tricks for a trouble-free transition
Every year educational charities turn students into alumni and add a new cohort of students. Many charities also have regular schedules of welcoming new supporters and managing changing relationships en mass. In this exclusive, original post on Propper Fundraising, Adriana Williams presents an essential guide to managing this data process. Trigger warning: this post is … Continue reading Saying ‘aloe’ to your new community – tricks for a trouble-free transition
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