The trend of donating has decreased over time, putting pressure on charities to look for new sources of funding. CAF’s 2019 Giving Report noted that 57% of those surveyed donated in the period; down from 60% in 2017 and 61% in 2016.
Understanding these trends, charity digital leaders are revamping digital fundraising strategies by going digital and reaching out to new audiences. Despite the game-changing generosity that HNWI can have on charitable operations, not many charities are lucky enough to have big backers. Targeting high net-worth supporters can be a cornerstone to a successful digital fundraising strategy.
Unsurprisingly, HNWI are hard to attract. In this article, Christine Chiu explains how to use social media to make genuine connections.