How charities can connect with HNWI donors

The trend of donating has decreased over time, putting pressure on charities to look for new sources of funding. CAF’s 2019 Giving Report noted that 57% of those surveyed donated in the period; down from 60% in 2017 and 61% in 2016.

Understanding these trends, charity digital leaders are revamping digital fundraising strategies by going digital and reaching out to new audiences. Despite the game-changing generosity that HNWI can have on charitable operations, not many charities are lucky enough to have big backers. Targeting high net-worth supporters can be a cornerstone to a successful digital fundraising strategy.

Unsurprisingly, HNWI are hard to attract. In this article, Christine Chiu explains how to use social media to make genuine connections.–7028

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