The Truth About High-Performing Major Gift Officers

CDOs are always looking for ways to monitor, evaluate, and improve MGO performance, but the absence of industry benchmarks makes this task challenging.

To meet the growing demand for industry-wide MGO performance data, our Philanthropy Leadership Council experts asked 132 major gift officers from 40 institutions to tell us about their activities and performance.

This research briefing touches on the top four insights that our national survey uncovered about top performing MGOs — and what we found will surprise you.

https://www.advisory.com/research/philanthropy-leadership-council/research-briefing/2017/the-truth-about-high-performing-mgos

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