A Case for Support is an oft-used tool in fundraising to set out your stall; its purpose to communicate the ‘Why’ of your campaign. It’s a working document designed as a group/workshop exercise to provoke discussion, tease out the campaign’s identity and find its most compelling elements. It constantly evolves and very, very rarely ever reaches a stage of print, design and publishing.
Why write a Case for Support? Because that’s what you do for a campaign. But let us not fall into the ‘because we’ve always done it that way’ trap.
‘Disruption’ is the idea that by breaking the mould and seeing things differently in some small way, major shifts can occur.
When we ‘disrupt’ the traditional idea of a Case for Support, what happens?
Olivia Dunn proposes three disruptions:
Ever since humans first gathered together under a tree, we’ve told stories to one another. Stories that move us, scare us, illuminate our minds and inspire us to see the world anew. So why, when it comes to moving and inspiring people to give to a charitable cause, do so many in our industry resist the power of the story?
Giving is an emotional response. A visceral reaction to the drama we’ve been presented with. Someone doesn’t give £10 to help an emaciated donkey because the charity has a particular strategic objective. They give because they feel anguish in their gut, injustice in their heart, and the glorious possibility of redemption. Which is pretty much the DNA of every movie made and every novel written.
Giving is emotional and people can be inspired through stories, so the art of storytelling is an essential craft for fundraisers to master. Matt Finlayson at Campfire Marketing shares his reasons why humans just can’t do without stories…
In recent years, more attention has been paid to the value of mid-level donors. But many mid-level programs still underperform, with fundraisers uncertain about how to engage with these donors.
Lawrence Henze, principal consultant at Blackbaud Target Analytics, has over 38 years of development and marketing experience in the nonprofit sector. In his latest white paper, Finding Value in the Middle: An Examination of Mid-Level Giving, Lawrence offers a fascinating analysis of mid-level donors and their characteristics before diving in to some best practices to promote mid-level fundraising success.
Here’s the challenge – you’ve developed close, friendly, easy connections with your major gift prospects. You’re investing tons of time with these special major donor prospects — visiting with them, listening to their ideas, sharing your work with them. They are getting high-touch, very personalized treatment all the time, and they’re feeling like insiders at your organization.
So what to do at year-end, with the special donors you’ve courted so carefully? Let Gail Perry guide you through her suggested approach.
When you’re only six weeks into your new fundraising job and your boss suddenly assigns you the task of writing your organization’s year-end fundraising appeal, due tomorrow, what the heck are you going do?
Instead of copying and pasting last year’s letter, how about you carve out some time to create your very own masterpiece? The results will be worth it.
But how do you do it? Especially with limited time? First off, turn off your phone and the online noise so that you can focus. And then pay heed to these 13 tips by Pamela Grow.
For most advancement shops, annual giving is the black hole of fundraising: a generic ask to a mass audience. But what if you could deliver a meaningful, personalized experience for all of your donors—without increasing the resources needed or time and energy spent?
In this whitepaper, you’ll learn how to segment your constituents to personalize your annual fund outreach in an efficient, scalable way.
Featuring original research from Greta Daniels, Director of Development at the University of Pittsburgh School of Health and Rehabilitation Sciences, the whitepaper will cover:
- Why segmentation needs to be part of your playbook in the noisy charitable marketplace of today
- How to gather the right data, create donor segments, and test their effectiveness
- Three case studies of segmentation in action at nonprofit and for-profit organizations
Get it all for free by filling out the form on the following webpage:
Many nonprofits already know the value of giving concrete examples for what donations of different amounts are worth. You know, things like…$25 feeds a shelter dog for three weeks…$60 pays for a counselTina Cincottiing session at the legal aid clinic…$100 provides five hours of tutoring help…
Whether people donate and how much is greatly influenced by how we ask. Examples like these increase donor response because they paint a clear picture of the impact you can have if you give.
But how can these examples create even more impact? Tina Cincotti explains more in this blog.
Does your appeal letter really need to be two pages long? What about that serif font? Sentence fragments?
Mary Cahalane answers common questions about writing successful appeal letters.
It’s time to stop wasting money trying to interrupt your target prospects and instead reap the benefits of attracting your prospects to you. And that’s what inbound marketing services are all about – creating and sharing content that appeals to your audience so they build trust in your brand. It works on the principle of attract, convert, close and delight; turning strangers into visitors, leads to customers, and finally promoters.
35% say closing a deal is getting harder, whilst only 22% are happy with their current conversion rates. And that’s exactly where inbound marketing technology comes in.
Abby Mitchinson writes how inbound can give you the opportunity to think smarter, grow faster, and deliver powerful results.
Fundraising is focussed on the bottom line. Hard, tangible cash. Facts and figures. Brand is about perception. The heart and mind of the audience. Intangible feelings.
OK, so I’m being purposefully black and white. But everyone of my friends in the sector feels that brand and fundraising teams need to work better together. And with the sector still suffering reputational damage and a new drop in voluntary income, it needs to be all hands to the pump.
And I’ve seen where this happens in perfect harmony. The case for support. I’ve worked on lots of cases for support for very different charities, and they always show me how close communication, brand and fundraising teams actually are, and how well they can work together.
Alexander Scott explains how the case for support is the core story that weaves together brand narrative with need, and the action you want your audience to take.
Everybody wants to run a successful nonprofit, but there are far too many that do not realize the importance of good business practices when doing so.
Take, for example, branding. When you set out to save the world, or at least make it a better place, it’s easy to just assume that the worthiness of your cause will be enough to convince people to contribute. What’s not immediately obvious is the sheer depth of other causes competing for attention—not to mention other nonprofits in same or similar niches.
This results in the same problem that every for-profit business has—how can you differentiate in a crowded marketplace? Nobody wants their nonprofit to be blasted for spending more on promotions than actually helping others, but a little bit of expert branding can be a force multiplier that guarantees that a mission is accomplished correctly.
Raissa Frenkel from the Finker-Frenkel Family Foundation explains how improving your brand strategy can actually bolster a nonprofit, too.
Survey respondents for the 2018 Global NGO Technology Report were asked to rate the effectiveness of the most commonly used communication and fundraising tools. Their answers provide valuable insight into which tools NPOs, NGOs, and charities should prioritize in their communications and fundraising strategy.
Picture this: a wealthy donor opens up the daily newspaper at her kitchen table and sees a heart-warming story about a school-age child benefiting from your nonprofit’s services.
On her drive to work, she hears your executive director interviewed on morning news radio.
Before an afternoon meeting, the same donor scans her Instagram and Facebook feeds and sees your story being shared.
Later, she gets an email from your nonprofit, featuring the story and a direct request for a gift. In one click, a donation is made.
What steps did it take to turn one story into a donation? Maura F. Farrell provides the details.
The formula for getting work done is simple: Show up and sit there. Think. Stare out the window. Write.
There’s no muse, no need for a perfect storm of artistic conditions to come together before you can rack up the pages. You just do the work. The work gets done.
But simple formulas don’t always produce good results. Let Rachel Toor guide you through tips to of what to do when you get stuck.
Jeff Brooks takes guidance produced on customer experience and reviews it through the lens of a fundraiser because it’s a look at how people think and decide.
Here are the “6 components of human beings” with what each might mean for fundraisers to give you a powerful advantage.
The fine art of donor communications is a constant topic of study and analysis. But while nonprofits don’t always know what type of communications donors want, common sense would dictate that donors are looking for some kind of feedback about how their money is used. But what kind of contact do they want and how does this contact improve giving?
This data on evidence, updates and thanks seems aimed at nonprofit communicators who are afraid of bothering their constituents, which is a normal response to donor fatigue. Yet, donors also complain about the wham-bam-thank-you-ma’am approach, in which nonprofits drag their heels with a timely thanks. So what’s a nonprofit to do?
Amy Butcher shares her thoughts in this blog.
These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation.
So direct mail is dead, right? The sooner you stop using it for fundraising, the better. Right?
Not so fast.
Jeff Brooks takes a sober and non-panicked look tells at direct mail to see that it isn’t dead. It’s not even sick. But it’s changing, like everything else.
Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources.
Unfortunately, when it comes to understanding our visual brains, plenty of myths clutter the published universe. To save everyone a lot of wasted effort, Samantha Lile at Visme
has debunked 10 common myths about our brains and their visual abilities.
We’ve covered tips on how to write successful appeal letters before, but this list by Marc Pitman really breaks it down into eight easy-to-implement steps. This blog simply can’t be ignored.
Award-winning fundraiser Emily Casson shares nine brilliant tips to start your journey on social media fundraising advertising. Facebook advertising is a great tool to start, or grow, your digital fundraising. Emily started using Facebook advertising nearly three years ago and now recruits over 10,000 new regular giving donors a year at a positive ROI, plus many more event participants, legacy pledgers and other supporters. Follow the link for some top tips that apply whatever your budget or cause.