Generations of fundraisers and NGOs have been conditioned to a very insidious formula for the way we fundraise. This formula has evolved, it has mutated, but it is still very much alive. Essentially, this formula rests on humanising the donor, and then predominantly the white donor, and on dehumanising the predominantly non-white beneficiaries and more […]Read More Inclusive communications in the fundraising and philanthropy sectors
Emily Taylor writes about listening – how to do it, why it’s important, and what we can learn from it. For-profits have been listening to their customers for years – tailoring experiences and clearly communicating their offerings in ways that make it easy to understand (think of a Starbucks menu or a Uber Eats delivery […]Read More Human-centered design, design thinking
Nonprofits operate in an increasingly volatile world — and a rapidly evolving digital landscape. This was true before the pandemic and even more so now. According to a 2020 nonprofit trends report, the demand for more nonprofit programs and services is rising. So what can non-profits do now to be successful? Vala Afshar looks for […]Read More Nonprofits are the engines of change
In an effort to raise money and awareness for causes, nonprofit organizations often feel compelled to tell stories of desperate victims. Well-intentioned efforts to convey the urgency and severity of need lead organizations to reduce people to their problems. And to stand out in the crowded marketplace, organizations often conflate value with heroism, representing themselves […]Read More 5 Ways for Nonprofits to Tell an Ethical Story
“Poverty porn” refers to the use of pictures, video, the written word, and other forms of communication to present participant stories through a victimizing lens. These elicit feelings of pity and motivate donors to give. These media show helpless, passive victims just waiting for someone to rescue them. While dehumanizing language may bring in funding, […]Read More “Othering” Language akin to Poverty Porn: Is Your Nonprofit Guilty?
“Write something good, and feel good about writing it.” That sentence is from award-winning writer Jacqueline Woodson in response to the question “What’s the goal of writing when you’re 15?” Being a writer is all about expressing your unique perspective with feeling and originality, not about having a huge vocabulary or getting published, says author […]Read More Helpful advice for aspiring writers of all ages
One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails’ timing and content. A surefire way to power up your email marketing is to […]Read More 5 Email Marketing Sequences You Should Set Up For Your Nonprofit
It has been five and a half years since the tragic death of Olive Cooke. Most fundraisers will remember the media furore that erupted in the months immediately following her death, when it was revealed she had been receiving close on 3000 mailings from charities in the course of a typical year. Family and friends […]Read More Olive Cooke: Five Years On – How far have we come?
Whatever you do, don’t stop fundraising during these difficult times. While this fundraising may look different, it should never cease entirely. You need revenue to keep your organization alive amidst a shifting economy. Your nonprofit should aim to be above average in your donor retention now so when the pandemic ends, you’ll have developed these relationships and have an […]Read More Donor Retention Strategies: From CRMs to Annual Reports
Getting personal with your donors is essential to your success as a nonprofit marketer and the tools to personalize digital communications are more available than ever. You can provide a deep and meaningful experience to your site visitors, email recipients and most importantly, donors by thinking through the process of engagement and using the tools […]Read More 10 Tips to Help You Get Personal with Donors