Inclusive communications in the fundraising and philanthropy sectors

Generations of fundraisers and NGOs have been conditioned to a very insidious formula for the way we fundraise. This formula has evolved, it has mutated, but it is still very much alive. Essentially, this formula rests on humanising the donor, and then predominantly the white donor, and on dehumanising the predominantly non-white beneficiaries and more … Continue reading Inclusive communications in the fundraising and philanthropy sectors

5 Ways for Nonprofits to Tell an Ethical Story

In an effort to raise money and awareness for causes, nonprofit organizations often feel compelled to tell stories of desperate victims. Well-intentioned efforts to convey the urgency and severity of need lead organizations to reduce people to their problems. And to stand out in the crowded marketplace, organizations often conflate value with heroism, representing themselves … Continue reading 5 Ways for Nonprofits to Tell an Ethical Story

“Othering” Language akin to Poverty Porn: Is Your Nonprofit Guilty?

“Poverty porn” refers to the use of pictures, video, the written word, and other forms of communication to present participant stories through a victimizing lens. These elicit feelings of pity and motivate donors to give. These media show helpless, passive victims just waiting for someone to rescue them. While dehumanizing language may bring in funding, … Continue reading “Othering” Language akin to Poverty Porn: Is Your Nonprofit Guilty?

Helpful advice for aspiring writers of all ages

“Write something good, and feel good about writing it.” That sentence is from award-winning writer Jacqueline Woodson in response to the question “What’s the goal of writing when you’re 15?” Being a writer is all about expressing your unique perspective with feeling and originality, not about having a huge vocabulary or getting published, says author … Continue reading Helpful advice for aspiring writers of all ages

5 Email Marketing Sequences You Should Set Up For Your Nonprofit

One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails' timing and content. A surefire way to power up your email marketing is to … Continue reading 5 Email Marketing Sequences You Should Set Up For Your Nonprofit

Donor Retention Strategies: From CRMs to Annual Reports

Whatever you do, don’t stop fundraising during these difficult times. While this fundraising may look different, it should never cease entirely. You need revenue to keep your organization alive amidst a shifting economy.  Your nonprofit should aim to be above average in your donor retention now so when the pandemic ends, you’ll have developed these relationships and have an … Continue reading Donor Retention Strategies: From CRMs to Annual Reports