Whether you are working for a school, university, college or are outside the world of education: when creating a Regular Giving programme, there tend to be a number of pillars. Telephone campaigns, mass mail appeals and more bespoke approaches usually end up being core parts of your programme. Of course this depends on the data you have (it is difficult to run a telephone campaign if you don’t have phone numbers for your alumni) and the infrastructure you have in place (ie can you process gifts?).
For now: let’s assume those hoof beats are not zebra’s. For most institutions, the financial year runs from the first of June or July for 12 months. For anyone in Regular Giving, this cycle dictates some of the set up of the year. So how to fill in those 12 months?
Marlies van Wijk offers her advice on on what you could do in each month.
https://www.linkedin.com/pulse/educational-fundraising-how-structure-your-regular-giving-van-wijk
