Meet the people – a lesson in asking the public the right question…

Understanding public opinion is always worthwhile but can be fraught with danger. David Kernohan examines the unexpected policy impact of a recent poll and discusses why a huge part of the art and science of survey design is choosing the right questions to ask. https://wonkhe.com/meet-the-people-a-lesson-in-asking-the-public-the-right-question/

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The science of influencing people: six ways to win an argument

Psychological studies show that people fail to notice the logical fallacies in an argument if the conclusion supports their viewpoint; if they are shown contrary evidence, however, they will be far more critical of the tiniest hole in the argument. This phenomenon is known as “motivated reasoning”. A high standard of education doesn’t necessarily protect […]

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The lure of celebrity

Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, […]

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