The lure of celebrity

Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, […]

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Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects

Change can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the pressure builds, the balance shifts, and the old walls that held […]

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Our World in Data

Poverty, disease, hunger, climate change, war, existential risks, and inequality: The world faces many great and terrifying problems. It is these large problems that our work at Our World in Data focuses on. Thanks to the work of thousands of researchers around the world who dedicate their lives to it, we often have a good […]

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Ask gently

How do we decide whether it’s right to ask for donations right now? Maybe we look to the past…The impact of the economic crash has been cited as evidence that we should keep on asking. But Covid is different. Never have so many people been affected to such an extent, so quickly, across all sectors […]

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