Countdown to CCPA: Updating your Privacy Policy

The California Consumer Protection Act requires businesses and charities to make disclosures in their public-facing privacy policies and to update annually such disclosures, starting January 1, 2020.

To comply with the CCPA, the privacy policy must include the eight points listed in this useful guide.

https://www.pillsburylaw.com/en/news-and-insights/ccpa-privacy-policy.html

Attention marketers: in 12 weeks, the CCPA will be the national data privacy standard. Here’s why.

The California Consumer Privacy Act will effectively be the US national data privacy standard for consumer business and brands when it takes effect on January 1, 2020. (Although enforcement by the California attorney general has been delayed until June 2020, individual and class-action law suits may begin immediately.)

As of this writing, that’s precisely 12 weeks, or no more than 55 working days, allowing for the holidays. Given how many companies were radically unprepared for the GDPR given two years for preparation, this implies that lots of companies need to do lots of work lots of fast.

There are three interrelated and inescapable reasons why CCPA-compliant data practices will quickly become the standard across the US, even for companies that don’t do business in California. Here, Tim Walters, Ph.D. explains more.

https://contentadvisory.net/attention-marketers-in-12-weeks-the-ccpa-will-be-the-national-data-privacy-standard-heres-why/

California Consumer Privacy Act (CCPA): What you need to know to be compliant

The California Consumer Privacy Act could have more repercussions on U.S. companies than the European Union’s General Data Protection Regulation (GDPR) that went into effect in 2018. The California law doesn’t have some of GDPR’s most onerous requirements, such as the narrow 72-hour window in which a company must report a breach. In other respects, however, it goes even farther.

The California Consumer Privacy Act (CCPA) takes a broader view than the GDPR of what constitutes private data. The challenge for security, then, is to locate and secure that private data.

CSO, which serves enterprise security decision-makers and users with the critical information they need to stay ahead of evolving threats and defend against criminal cyberattacks, shares an excellent guide on what CCPA means to you.

https://www.csoonline.com/article/3292578/california-consumer-privacy-act-what-you-need-to-know-to-be-compliant.html

Here Comes America’s First Privacy Law: What the CCPA Means for Business and Consumers

On January 1 2020, a landmark new data law comes into effect, subjecting U.S. businesses to a sea change of privacy regulations. After that date, Americans will be able to demand that charities disclose what personal data they have collected about them, and also ask them to delete that data. The California Consumer Protection Act (CCPA) will severely impact tech giants like Google and Facebook, as well as retailers like Macy’s and Walmart.

This heralds the end of an era in which the U.S. defied a shift in global privacy norms, and allowed American companies to commodify consumer data.

There remains, however, considerable confusion over how the law will be enforced, and how much of a burden it will be to U.S. companies. What follows is Forbes’ plain English explanation of the law, the politics surrounding it, and how it will affect businesses and consumers.

https://fortune.com/2019/09/13/what-is-ccpa-compliance-california-data-privacy-law/

6 assumptions you should make about donors

Jeff Brooks takes guidance produced on customer experience and reviews it through the lens of a fundraiser because it’s a look at how people think and decide.

Here are the “6 components of human beings” with what each might mean for fundraisers to give you a powerful advantage.

https://www.futurefundraisingnow.com/future-fundraising/2018/03/6-assumptions-you-should-make-about-donors.html

What Donors Want When It Comes to Communication

The fine art of donor communications is a constant topic of study and analysis. But while nonprofits don’t always know what type of communications donors want, common sense would dictate that donors are looking for some kind of feedback about how their money is used. But what kind of contact do they want and how does this contact improve giving?

This data on evidence, updates and thanks seems aimed at nonprofit communicators who are afraid of bothering their constituents, which is a normal response to donor fatigue. Yet, donors also complain about the wham-bam-thank-you-ma’am approach, in which nonprofits drag their heels with a timely thanks. So what’s a nonprofit to do?

Amy Butcher shares her thoughts in this blog.

https://nonprofitquarterly.org/what-donors-want-when-it-comes-to-communication/

Direct Mail – Dead or Alive

These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation.

So direct mail is dead, right? The sooner you stop using it for fundraising, the better. Right?

Not so fast.

Jeff Brooks takes a sober and non-panicked look tells at direct mail to see that it isn’t dead. It’s not even sick. But it’s changing, like everything else.

https://www.moceanic.com/2019/direct-mail-dead-or-alive/

Thank you!

It’s been just over six months since Propper Fundraising launched and last week we hit a milestone with our 2,000th visitor since April 2019. Altogether, this site has had a total of 3,565 views! Thank you for your support, especially to those who like and share our posts further. This site would not be what it is without you.

Over 90 blogs have been included here so far, so I thought it would be fun to share the top 5 most popular blogs. Here goes:

  1. How Will I Know (if my Development Director is doing a good job)? by Susie Hills
  2. 5 Years of Reflection — 10 Things I Learned About Effective Research ManagementManagement by Jason Briggs
  3. Long Read: What does it take to deliver an outstanding donor experience? by Holly Palmer and Lee Durbin
  4. Seven Golden Prospecting Strategies for Major Gifts by Gail Perry
  5. What is the value of a Development Office? by Becki Mckinlay

A huge thank you to all six authors and all those bloggers who take time out of their busy lives to share their thoughts and expertise. You really are helping non-profits to thrive.

Christian Propper

Asking on the first meeting: good practice, or scandalously impolite?

Shaun Horan starts this thought piece with: “Nothing splits a room like asking this question: should you ask for a gift from a prospective donor on the first meeting?”

So, what are his reasons? Click below to find out.

https://halpinpartnership.com/debate/asking-first-meeting-good-practice-or-scandalously-impolite

The Evolution of Philanthropy and the Fall of the Fundraising Pyramid

For a long time, philanthropy has been defined as “the giving of money to nonprofit organizations.” However, this definition is quickly becoming obsolete.

It’s evolving towards a meaning that is more appropriate to today’s giving paradigm and less industry-driven: that philanthropy is “the action of transforming the social wellbeing of others through generosity.”

The fundraising pyramid has long been the gold standard in the nonprofit industry to “group” donors. But it’s an odd way to represent a community of philanthropists — it’s a misrepresentation of what’s actually taking place through the process. The evolution of philanthropy forces us to re-imagine this structure.

Community Funded explains more.

https://www.communityfunded.com/blog/evolution-philanthropy-fundraising-pyramid/

Five Identifiers of a High Quality Fundraising Prospect

Discovering your best fundraising prospects does not boil down to a single piece of criteria. There are several qualities that can help identify the potential donors who can give the major gifts that will lead to your organization’s success.

Here, Kim Becker Cooper – Marketing Director at DonorSearch, shares her five key identifiers.

http://twbfundraising.com/blog/five-identifiers-high-quality-fundraising-prospect/

Lessons in leadership from Greta Thunberg

How many leaders really lead by example? How many go above and beyond to model the behaviours and values they espouse? People won’t believe or trust in someone who says one thing and then behaves in another way.

And if they don’t trust you how can you lead? How can you create psychological safety if you aren’t trustworthy?

Susie Hills shares her three top lessons in leadership from Greta Thunberg in her blog:

https://www.halpinpartnership.com/debate/lessons-leadership-greta-thurnberg

Three steps for Boosting your Fundraising Confidence

Stephanie Harvey, fundraising manager from Little Village, shares her thoughts on this year’s Status of UK Fundraising 2019 Benchmark Report.

One outcome is the decreased confidence in charities. Stephanie elaborates: “We have all seen the negative news with various stories being uncovered of late, and like others we were disappointed and angry about what was shared in the press. Just because we work in the sector, doesn’t mean that we are immune to the bad press – and perhaps it’s also shaken our trust in the sector.

“However, I also believe that we reflect the wider public view that whilst we might not like the current public face of charities, we still like the ones we know and support.

“So, what advice would I give to anyone who doesn’t feel confident, or feels their non-profit needs to do more?”

Read Stephanie’s advise below.

https://hub.blackbaud.co.uk/blackbaud-europe/status-of-uk-fundraising-2019-three-steps-to-boosting-your-fundraising-confidence

Why is the cost of raising funds rising so fast?

The cost of acquiring a pound of charitable income has grown swiftly since the start of the century.

The latest edition of the UK Civil Society almanac contains a section on the cost of generating funds, which shows that in the year to March 2001, adjusted for inflation, the charity sector spent a total of £3.1bn on generating funds. Now it’s £5.9bn. That’s an increase of 90 per cent.

The sector’s income, meanwhile, has grown by 50 per cent. So the cost of raising money has grown by around 33 per cent in real terms.

Each pound spent on raising income now yields around £4.16, down from somewhere around £5.50 per pound at the start of the century.

David Ainsworth examines the causes of the change.

https://www.civilsociety.co.uk/voices/david-ainsworth-why-is-the-cost-of-raising-funds-rising-so-fast.html

Creating and leading a Great Fundraising Organisation

Do you work for a Great Fundraising Organisation? Not any great fundraising organisation… but a Great Fundraising Organisation.

For the purpose of the academic study, “The Great Fundraising Report,” Profs. Adrian Sargeant and Jen Shang from the Centre for Sustainable Philanthropy at the University of Plymouth, defined Great Fundraising Organisations as those charities, NGOs and non-profits that:

  • Achieved significant growth in voluntary income, typically 200 percent to 400 percent over the middle term, being five to ten years.
  • Sustained the increased levels of income.
  • Drove this income from a database of donors who were mission driven.

The object of the study was to identify behavioural factors that created a Great Fundraising Organisation. The project is supported by ongoing, informal action research on over 300 case studies worldwide. We particularly studied organisations that outperformed organisations with similar markets, missions and projects.

Alan Clayton found three key areas in which the Great Fundraising Organisations out-perform their competitors.

Find out what they were in the blog below.

https://101fundraising.org/2017/08/creating-leading-great-fundraising-organisation/

Fundraising Directors – Why is your job so hard?

The majority of Development Directors are hired to grow income. In keeping with the ads and job descriptions, the charities are poised for growth and keen to hire an experienced fundraiser to lead the charge. The job interviews focus on a DD’s ability to raise funds, lead a team and be a senior team player internally.

BUT then they start the job – and slowly the extent of THEIR “problem” unfolds: “I have been hired to grow the income, but I can’t do my job because…”

It’s not that recruiters are being purposefully misleading or doing anything wrong per se, they are genuinely trying to recruit good people, and if asked at interview stage they will answer questions honestly. But they are not proactively hiring to solve a problem.

Hire to solve your problem

Michelle Benson describes common problems during recruitment of Development Directors and provides guidance on how to solve them.

https://www.linkedin.com/pulse/fundraising-directors-why-your-job-so-hard-michelle-benson

10 Common Myths About Our Visual Brains

Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources.

Unfortunately, when it comes to understanding our visual brains, plenty of myths clutter the published universe. To save everyone a lot of wasted effort, Samantha Lile at Visme
has debunked 10 common myths about our brains and their visual abilities.

https://visme.co/blog/common-myths-visual-brain/

Don’t fear the Rich List

How to deal with rich people? John Baguley writes in this blog:

“I have worked on many highly successful capital appeals and a few that didn’t quite reach their target. Time and again that failure was due to the inability of the team to engage with wealthy people as human beings and not as representatives of all that is wrong with society. The feeling was often that they ought to give because they were rich, with no thought about real engagement over time with their kindness and goodwill.

“Crucially, this sometimes manifested itself in the act of asking, which I have seen done almost as an act of bravado to show the person asking was not afraid of the task but, unfortunately, that resulted in a slightly offensive demand lacking any humility.”

Read this blog for John’s tips on dealing with the rich.

https://www.charitychoice.co.uk/the-fundraiser/dont-fear-the-rich-list/726

25 Facts and Stats about NGOs Worldwide

Raising money is hard work, and sometimes, just sometimes, we need some great facts to help remind ourselves that we are doing great work to help society and the world improve.

#NGOFACTS is an ongoing online campaign that highlights important data about non-governmental organizations (NGOs), nonprofits, and charities worldwide.

You can join the campaign by sharing facts and stats about the NGO sector in your country using the #NGOFACTS hashtag on social media.

Facts include:
Nearly one in three (31.5%) people worldwide donated to charity in 2015 and one in four (24%) volunteered.

Click the link below to read 24 more and feel inspires.

http://techreport.ngo/previous/2017/facts-and-stats-about-ngos-worldwide.html