Getting fundraising copy right is hard. But, it shouldn’t be as hard as it is.
This great copywriting app is by the clever people at hubbub and will analyse your case for support text to see how readable it is.
It highlights complex sentences so that you can shorten them. It highlights complex words where a simpler one could be easier to read. Weak phrases can be replaced with stronger ones.
Use this tool to help improve your text and remove obstructions. The end result will be easier to read letters which will drive your donors to action.
P.S.: This brief text scored 92/100 😁