When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing.

But sometimes, it can be tough to figure out exactly what measurements your organization needs in order to identify where your performance may leave room for improvement. That being said, most nonprofit organizations will be able to make use of some of the same core key performance indicators (KPIs).

Here Mark Kelly has selected 21 fundraising-related KPIs that have aided development directors, executive directors, major gift officers, and nonprofit management everywhere.

To make them easier to digest, he has grouped the KPIs into four categories:

  • Fundraising Metrics
  • Donor Retention Metrics
  • Email Metrics
  • Social Media Metrics


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