How do we decide whether it’s right to ask for donations right now?

Maybe we look to the past…
The impact of the economic crash has been cited as evidence that we should keep on asking.

But Covid is different. Never have so many people been affected to such an extent, so quickly, across all sectors and in so many countries. Maybe the past can’t guide us this time?

Maybe we look at the urgency of need…

Susie Hills tackles the question if we should be fundraising right now…


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