A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results.
Strategy templates are a great way to capture and communicate what you know about the market and your long-term approach. They make it easy to define your goals, identify your target market, describe where your offering fits in the market, and understand your competition.
The free examples included in this guide by Aha! are built in Excel and PowerPoint so you can quickly download and customise them. Each one addresses a unique aspect of your strategy. Combined, they can be used to showcase your comprehensive understanding of the market and your strategic plans.