If there’s one thing that we’re not short of in this digital age, it’s marketing tactics. You can reach out via PPC advertising, mobile, social media, email, and so on. There are a lot of choices, and every day, a new expert pops up with the latest fad.

Trying to keep up can be exhausting, and it’s completely unnecessary if you back your efforts on the most tried and true solutions. Email marketing may not be the sexiest option, but it’s one of the most reliable.

Did you know, for example, that 73% of millennials would rather conduct business communications by email? Or that using emails over Facebook or Twitter increases your chances of gaining new business forty times over? The team at 99 Firms created an infographic which Oleh Koropenko summarises to show how you can entice your recipients to open your emails.


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