Will Valverde wants to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever. You can spend 30 minutes to increase revenue or actions driven by your very best-performing messages by 50-100% just by following this handy tip. https://www.mrss.com/lab/what-bill-murray-can-teach-you-about-email-marketing-7/
Meet the people – a lesson in asking the public the right question…
Understanding public opinion is always worthwhile but can be fraught with danger. David Kernohan examines the unexpected policy impact of a recent poll and discusses why a huge part of the art and science of survey design is choosing the right questions to ask. https://wonkhe.com/meet-the-people-a-lesson-in-asking-the-public-the-right-question/
How much do we really know about why we give to charity?
Charity has become big business, though it's hard to say how big: there's little good data. One recent study estimates the British, for example, donate 54p in every £100. That's three times more than the Germans but three times less than Americans give. This article from the BBC dives into the history of fundraising methods … Continue reading How much do we really know about why we give to charity?
10 Ways to Make Your Nonprofit’s Fundraising More Social
Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It can help you reach a younger audience but also … Continue reading 10 Ways to Make Your Nonprofit’s Fundraising More Social
Resources available to help you through coronavirus and beyond
On 15th June 2020, I took part in the first PyroTalks NanoConference and presented ResourceRush - a six minute run through resources to help you through the current pandemic. Here is part 1 of the key resources shared. It wouldn’t be fair to run through a list of resources without referencing the big three charity … Continue reading Resources available to help you through coronavirus and beyond
How to Boost Your Email Open Rate
If there’s one thing that we’re not short of in this digital age, it’s marketing tactics. You can reach out via PPC advertising, mobile, social media, email, and so on. There are a lot of choices, and every day, a new expert pops up with the latest fad.Trying to keep up can be exhausting, and … Continue reading How to Boost Your Email Open Rate
“Waiting for Bono”
In the late 80s hit "Where the streets have no name" by U2, Bono doesn't start to sing for nearly two minutes... In 2017, the typical song intro is 10 seconds. In this fun blog, Richard Sved discusses the lessons we can learn from music intros when preparing our case for support elevator pitches.https://www.3rdsectormissioncontrol.co.uk/charities-attention-span/
The lure of celebrity
Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, … Continue reading The lure of celebrity
Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects
Change can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the pressure builds, the balance shifts, and the old walls that held … Continue reading Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects
9 Free Marketing Strategy Templates
A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results.Strategy templates are a great way to capture and communicate what … Continue reading 9 Free Marketing Strategy Templates
Propper Fundraising 