Meet the people – a lesson in asking the public the right question…

Understanding public opinion is always worthwhile but can be fraught with danger. David Kernohan examines the unexpected policy impact of a recent poll and discusses why a huge part of the art and science of survey design is choosing the right questions to ask.

https://wonkhe.com/meet-the-people-a-lesson-in-asking-the-public-the-right-question/

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