Charity has become big business, though it’s hard to say how big: there’s little good data.
One recent study estimates the British, for example, donate 54p in every £100. That’s three times more than the Germans but three times less than Americans give.
This article from the BBC dives into the history of fundraising methods to learn more about what inspires people to give to charity.
Find out if there is more to this statement:
“It is not from the benevolence of the donor that we expect a contribution, but from their regard to making themselves feel good or look good to others.”
Propper Fundraising 