The science of influencing people: six ways to win an argument

Psychological studies show that people fail to notice the logical fallacies in an argument if the conclusion supports their viewpoint; if they are shown contrary evidence, however, they will be far more critical of the tiniest hole in the argument. This phenomenon is known as “motivated reasoning”.

A high standard of education doesn’t necessarily protect us from these flaws. Graduates, for instance, often overestimate their understanding of their degree subject: although they remember the general content, they have forgotten the details. “People confuse their current level of understanding with their peak knowledge,” Prof Matthew Fisher of Southern Methodist University in Dallas, Texas, says. That false sense of expertise can, in turn, lead them to feel that they have the licence to be more closed-minded in their political views – an attitude known as “earned dogmatism”.

Fortunately, recent psychological research also offers evidence-based ways towards achieving more fruitful discussions, as David Robson explains.

https://www.theguardian.com/science/2019/jun/30/the-science-of-influencing-people-six-ways-to-win-an-argument

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