Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a trip to the movies, to listening to your friend recount what they did last weekend, human beings love to be enthralled by stories. Throughout history, … Continue reading The Science Behind Storytelling and How To Use The Pixar Framework
The Enemy Within – why the narrative about universities and students went so wrong
The headlines about universities over the last year have been tough to read. They reveal a sad truth. That the higher education sector, for all its strengths, has lost its ability to tell a coherent story about itself. The sector and its leadership are now suffering a collective crisis of moral authority, a crisis of … Continue reading The Enemy Within – why the narrative about universities and students went so wrong
The fundraising paradox
If Our Donors Aren’t Listening, Are We Really Communicating? With the relative ease and low-cost of online communication, many nonprofits have more messages directed at prospects and donors than ever before. But it is generally estimated that donors and prospects see more than 5,000 marketing messages a day: “Buy this soft drink. These are the … Continue reading The fundraising paradox
Nonprofit Newsletters Donors Abhor
Donor newsletters are a great stewardship tool, if employed correctly. However, they don't always contain the content donors are looking for or arrive at the right time. Here, Claire Axelrad shares her top tips for sending your newsletter to the next level. https://bloomerang.co/blog/nonprofit-newsletters-donor-abhor/
Why Creating Donor Engagement Opportunities Boosts Fundraising
Just because I care about something, and somehow learn you are involved in doing something about that thing, doesn’t mean I’m going to support you financially. Why should I? There are a lot of good causes out there, and making a decision to invest in you is something I need to act on. I’m busy. … Continue reading Why Creating Donor Engagement Opportunities Boosts Fundraising
21 Online Fundraising Ideas
One of the challenges that nonprofits face when fundraising is finding unique ways to connect to donors and inspire giving. While simply asking can accomplish much, making donating fun does a lot more. Coming up with fundraising ideas isn’t always easy. So here is Michelle Frechettee with a dozen ideas to consider to help grow … Continue reading 21 Online Fundraising Ideas
Alumni Relations Forecast 2020: Relevance Rules
The alumni relations field today is in a good place: institutions have never been so consistently strategic, outcomes-based and intentional in their approach to alumni engagement. A growing business-oriented discipline toward strategy and programming has contributed to the rise in the stature of alumni relations as a more vital and respected institutional asset. Alumni professionals … Continue reading Alumni Relations Forecast 2020: Relevance Rules
Why fundraisers need to master the art of storytelling
Ever since humans first gathered together under a tree, we’ve told stories to one another. Stories that move us, scare us, illuminate our minds and inspire us to see the world anew. So why, when it comes to moving and inspiring people to give to a charitable cause, do so many in our industry resist … Continue reading Why fundraisers need to master the art of storytelling
Finding Value in the Middle: An Examination of Mid-Level Giving
In recent years, more attention has been paid to the value of mid-level donors. But many mid-level programs still underperform, with fundraisers uncertain about how to engage with these donors. Lawrence Henze, principal consultant at Blackbaud Target Analytics, has over 38 years of development and marketing experience in the nonprofit sector. In his latest white … Continue reading Finding Value in the Middle: An Examination of Mid-Level Giving
10 Ways to Find New Donors for Your Nonprofit Organization
Each year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer. Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar? Here, Robin Cabral shares some simple steps that you can take to … Continue reading 10 Ways to Find New Donors for Your Nonprofit Organization
Propper Fundraising 