Each year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer. Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar?
Here, Robin Cabral shares some simple steps that you can take to combat this natural attrition and to begin adding new names to your donor list. These are the actual suggestions that she uses with her very own clients.