If Our Donors Aren’t Listening, Are We Really Communicating?
With the relative ease and low-cost of online communication, many nonprofits have more messages directed at prospects and donors than ever before. But it is generally estimated that donors and prospects see more than 5,000 marketing messages a day: “Buy this soft drink. These are the right shoes for you. This charity is worthy of your support. Don’t you deserve a new car like this one?” Yes, messages from your nonprofit are mixed in with all the other messages—and it’s becoming easier and easier to miss messages, even from people and organizations you care about.
Pamela Barden explains that we simply must make sure we consistently share messages our donors and prospects want to hear. Read this blog to find out more.