In recent years, more attention has been paid to the value of mid-level donors. But many mid-level programs still underperform, with fundraisers uncertain about how to engage with these donors.

Lawrence Henze, principal consultant at Blackbaud Target Analytics, has over 38 years of development and marketing experience in the nonprofit sector. In his latest white paper, Finding Value in the Middle: An Examination of Mid-Level Giving, Lawrence offers a fascinating analysis of mid-level donors and their characteristics before diving in to some best practices to promote mid-level fundraising success.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.